The Rise of Mobile Video Apps

In keeping with this trend, US ad spending on mobile video is projected to hit about $2 billion in 2016, quadrupling in the next 3 years. Mobile video will be the biggest area of growth in video marketing, outpacing television, web, and digital in ad spending.A key reason for this focus on mobile video marketing: it’s the ultimate avenue for branding. According to Rhythm NewMedia CEO Ujjal Kohli, “Multitasking is the enemy of branding. The requirements for branding include full-screen, immersive content... The stunning thing about tablets and smartphones is that somehow these systems have been designed to single-task when video is played. And it’s full-screen.” Mobile video marketing takes advantage of this essential function of mobile devices’ video players and provides an opportunity to get undivided screen time.Recently mobile video platforms have also integrated with social networks, drawing a wider, more engaged audience. As in the cases of Instagram & Facebook, or Vine & Twitter, mobile video sharing has come built into networking tools. Users are able to edit and crosspost their video creations, generating higher traffic on mobile video apps. Some apps like Snapchat harness mobile video advertising differently: rather than creative looping montages, Snapchat’s model allows users to record 10 seconds of video; their ad monopolizes screentime for mere seconds before taking the users back to the menu. These social mobile video platforms have rewarded thinkers with divergent marketing styles.The explosive rise of mobile video opens the floor to entrepreneurs, business owners, and enterprises. In fact, video - along with search, display, and mobile - is one of Yahoo! CEO Marissa Mayer’s four key focus areas for the company in coming years. One Neilsen report estimates the average mobile user spends 5 hours and 20 minutes per month on mobile video. With the growing popularity of social video apps like CrowdFlik, which pools users’ video footage to create montages, mobile video apps are poised for explosive success in today’s market.Ride the wave of mobile video apps - contact team@sdi.la  with your mobile video app ideas.