The Wireless Cell Phone Industry – Is There Any Limits To Growth?

Cell phones are the hottest items today. It has become such a necessity that more and more people carry 2 or more cell phones. After all, the cell phone plan has become the new battleground of wireless communication providers. In any country in the world, innovations and promotions in cell phone plans are the norm. A cell phone plan this week may very well be replaced with a new and better one the week after.

It’s a cutthroat market and given the fact that it is virtually a necessity, it’s not hard to see why. Going wireless is the norm and even regular land line phones have gone wireless already. Third world countries like the Philippines even gain distinction as being the text capital of the world. Quite a feat considering that a very big number of the population live below the poverty line.

That example only serves to reinforce the importance of the cell phone to everyone. For most of us, it is unthinkable to be out of reach. Everyone has to be within reach and that is the focus of every innovation on the basic cell phone plan. So along with the constant stream of new cell phone models, there is also a constant stream of creative reinvention of the ordinary cell phone plan.

Some reinventions include having 2 lines on one sim-card with one serving as the cell phone number and the other as a land line number. Thus one can save money by using the land line for land line numbers and the cell number for other cell phone users. The land line number also makes the user easier and cheaper to call via regular land line phones.

Still another variant is the all in one solution designed to appeal to users with convergent devices where the phone is basically a computer, phone, camera, music player, gaming device etc. These devices give a new meaning to the term going wireless. Such devices call for a cell phone plan with unlimited calls, text, data capability. And this is not the lowly GPRS data rate but a true broadband rate where the data transfer speeds approach 3 mbps.

The rate of innovation is dizzying. Every week, it seems a new cell phone model is released.  And a new cell phone plan is created as well. Small wonder then that people acquire multiple phones from multiple wireless carriers. Every new plan is better than the preceding one. 

The huge and continuously growing demand is what fuels this seemingly endless stream of temptations. No wireless company can afford to sit on their laurels because of the extremely hectic pace of the competition. It’s amazing to see how companies can lose huge market chunks in just a week. It is likewise exciting or depressing, to see how quickly cell phone prices drop. The new super something this week goes on clearance in a matter of months.

The winner in all this is the consumer because it really is a buyers market. The range of cell phones and cell phone plans is so diverse and the buyers are very discerning. So the wireless data communications providers must ensure that they always offer the best value possible or risk dropping out of this very volatile market.

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