Top 5 Social Media Platforms for Your Business
Social media apps are dominating nowadays. It would really help your business to build an online presence on the internet. Here are the top 5 social media platform to boost your business visibility online.
More than half the world population uses social media now, Facebook being the most popular one. There has been a tremendous increase in social media usage in the past years, and the number is still expecting to increase in upcoming years. So, naturally, it is the best time to develop social media apps. Let us look at the user statistics of some of the most popular social media apps:
With these many people using the internet, here you have a high potential advertising platform available. The main highlight of social media advertising is its a way lot cheaper than old school techniques. In the millennial era, it is the best option for your business to grow. Let us look into some potential social media platforms that can help you to improve your business revenue.
With more than 2 billion active users, it is one of the best platforms for your business to flourish. The most significant advantage here is that you can find our target audience. Facebook is used by all people of all the age groups, so you can be sure you will wind your audience here.
Facebook’s advertising platform is by far the most developed one of all the available social media platforms. Here you can target the customers based on their age, gender, purchasing power, interests etc. So you can be sure to reach potential users. But here one drawback is you need money to play. It is expensive compared to other social media platforms, but the result is far better on Facebook.
Instagram has an overnight success story; it became a huge success within two months of its launch. Initially, it started as a platform to share photos and videos and remains the same. The advantage of Instagram is that the visual aspect is excellent; it is a treat for your eyes. So it can be a great place to show your product, rather than telling about it.
You can give a stunning visual effect of your product on Instagram. It is created for mobile, so it is highly mobile-friendly. Another important feature is if your target audience is the millennial crowd, then this is your perfect choice.
It is a more professional platform, not used for entertainment or online shopping. It has revolutionized into a professional platform and is still booming in maintaining that. In LinkedIn, you are more likely to find business partners rather than customers. You can also find recruits for your business. It can be of great help if you are a freelancer. LinkedIn helps you to create a high-quality business profile and helps you find peers in the same category. You can promote your business content through LinkedIn.
Twitter is one of the oldest social media platforms. One interesting feature here is there is a word limit for your tweets. But it is used by a wide range of people from celebrities to the government official and world leaders. You give live updates on Twitter that means you will have to put up multiple posts in a day to be visible.
It is a great platform to engage your potential customers using hashtags (#). The customers can search using these tags and can land on your page. Twitter also allows you to post videos.
Youtube is the best platform for showing your products; it is a video-based platform. You can post videos related to your products or directly advertise it. The most significant advantage is video content speaks more effectively than words. It might take a long time but definitely worth the effort.
Social media is the new age tool for an advertisement that can be the perfect ground for blooming your business. You can also get new business or mobile app ideas from here. There are many other platforms available, like Pinterest, which is the perfect space for small business. It is economical and budget-friendly.
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ABOUT THE AUTHOR
Anchana George writes content for MindsterDX, a leading Digital transformation Company, also for Aufait Consulting, a top IT staff augmentation service provider in India. She is good at writing technical and creative content that gets client attention. She enjoys writing about innovative technical concepts.