Top ways to get valuable customer insights from your content platforms!
Wondering from where you can get better understanding of your custonmers? No worries, here are several tools available that are good enough to highight different verticles in customer data storage.
Proper understanding of your customers is not as complex as it seems but yes it does require a deep analysis of where and how you can collect the meaningful data. To gain valuable user insights one need not to spend thousands of dollars for industry research or audience surveys- it will only take some handful tools that are available at your fingertips. You will be amazed to know that the content that you distribute over the web is the ultimate resource to gain valuable insights into your customer base that help you to understand what your users want. So here is a list of things that you can also implement to collect valuable customer insights:
Google Analytics is most definitely the best tool to have an overall idea about the base line of your entire customer base. This tool lets you explore the demographics, interests, locations, age, gender, industry and topical interests of your entire web traffic. With the interest section of this tool you can have really insightful gems and In-market segment of this dashboard shows you a customer’s purchase based interests.
You need to analyze which blog post on your webpage gets most of the views, shares and impressions over your social media networks. By distributing your blog post across a wide variety of platforms will let you approach different segments of your audience and also give you a brief about a piece’s success. Additionally by sharing a blog post across a variety of social networks will bring a lot of traffic back to your website which continues to feed into consumer insights.
People’s most favorite social media platform Facebook has an insight section inbuilt that lets you see your audience demographics under the people category. There is one more section that lets you know when your fans are online and what kind of content they are most likely to read. For example lunch hour readers prefer entertainment while morning browsing largely revolves around news. In the same way long reads are more preferable for weekends. Hence optimize your Facebook posts for maximum coverage possible and to collect the maximum social analytics possible.
Twitter analytics is now accessible for every user. It is much more like Facebook and let’s you see basic audience demographic information with an overview of your tweet performance. You can also see to whom your followers are following, what they are tweeting about and will also recommend you new groups that you might want to follow.
So these are the most common content platforms that bring you the maximum insight into a business’s customer base. Drop your suggestions for more data collection practices.
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ABOUT THE AUTHOR
Elena Peter is a digital marketing enthusiast who is a die hard lover of writing about different trends for collecting customer data. She is a food porn and loves to travel alot.