Today almost every industry is looking for solutions that can bring in innovation in their business processes. The use of latest and advanced technologies like Augmented Reality in today’s businesses has helped not only in boosting organizational efficiency but also enabled customers to experience their products/services in an interactive environment. As a result, of this, both consumers and business owners can bond together quickly and can develop a long term trust-based on satisfaction and user experience.
It is believed that in 2020, immersive technologies like AR will have more popularity as companies in large numbers across the globe will be using it purely for the purpose of expansion and consolidation. A reputed AR app development company follows the trending patterns for creating applications so that the users can communicate in an interactive way to experience their purpose.
Considering the growth prospects of AR, market experts are of the opinion that by 2023, AR-related products can grow up to 2.5 billion USD. By-products, we mean all including applications, games, smart glasses integrated with AR technology. Researchers also opine that by the end of 2020, the worth of the AR market can reach close to 75 billion USD. This will bound to create a strong impact on the growth and popularity of AR-related products.
Future of AR applications:
As per the report of Gartner, more than 100 million users have already experienced AR-based technologies in the year 2019. With the growing popularity of this immersive technology, mobile app development companies have incorporated it for developing apps that can actually provide a mixed experience of the digital and the real world.
Mobile devices equipped with high-quality visuals will make AR app development process sophisticated and is probably the prime reason for its booming future. With further advancements in AR technology, the screenless display will shortly be a reality for the users. Combining 3D visualizations and mapping capabilities with AR solutions navigation based on situational awareness will be made possible easily.
To know more about the prospective impact of AR in the near future let us go through some of its promising trends:
1. Mobile app development: Using AR technology mobile apps have become more engaging for the users. Features like predictable tracking, 3D detection, etc have made mobile applications all the more interactive for the users and as well as for the entrepreneurs. For example, using AR technology you can develop learning and training apps that are effective for both students and professionals. The learning or the educational content is created in an impressive way using audio-visual aids so that understanding concepts and picking up new skills become pretty easy and convenient.
2. Game development: Games have always been a prime source of entertainment for people of all ages across the globe. Now with the advent of Augmented Reality, mobile games have become highly entertaining for both avid and casual gamers. With advanced graphics and interactive controlling options, AR games are capable of attracting players for repeated gaming sessions. Moreover, this technology has also enhanced the look and feel of the games by designing intuitive UI. Distinctive UX has made AR games highly popular owing to the dynamic content and alluring gameplay.
3. Natural experiences can be availed: Mobile app users all over the world are eager in experiencing gesture recognition as an advanced service. With AR this has been made possible along with Gaze detection which if applied in the actual environment can yield loads of benefits. The tracking abilities have taken AR technology to the next level to engross users in undergoing an innovative experience.
4. Artificial Intelligence: AR, when blended with AI, can help drivers to have a view of the nearby vehicles either through camera footages or by voice prompts. In this way, accidents can be minimized and driving will become more safe and secured.
An app development company with AR expertise can provide personalized solutions that can help both business owners and users to meet the desired aims and objectives. Some of the trends of AR that will become highly popular in the coming time have been discussed in the above sections.
Conclusion: AR an immersive technology has been gaining tremendous popularity owing to its captivating prospects in the domain of app and game development. Right from its ability to attract and engage users/gamers to streamlining various business activities, AR is capable of doing all with ease and convenience.
