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Why Search Analytics is Key to Effective Enterprise Search

Is your enterprise search tool powered by search analytics? This article explores the basics of the concept and why it's important, along with few examples of platforms that have successfully implemented it.

What is search analytics and why is it so important? Capturing metrics on user behaviour and user interactions for your search platform is what it is all about. The exponential growth of data and the multiple formats in which data is available today, means it is of utmost importance to improve the quality of search and analytics can help us in this regard.

The data derived from search analytics helps us determine how well search is functioning and whether it needs improvement and in which aspect. However, the problem with most organizations today is that they do not consider it when investing in an enterprise search tool. This approach prevents the optimum utilization of its potential.

Analysing the Primary Parameters

How do your users interact with your platform and how happy are your users with the results to their query? How successful are you in providing them with the most relevant results in the least time? Analysing the primary parameters can provide answers to these questions and more, and they are given below:

1] User behaviour

  • Most frequently entered words
  • Most popular queries
  • Traffic over a period of time
  • Most clicked results

2] Search Performance

  • Click through rate
  • Conversion rate
  • Results with zero clicks

 

How Effective are Enterprise Search Tools in the Market?

Are developers as aware of the benefits of search analytics as we are? To find an answer to this question, it was important to analyse a few such platforms, and here’s what you need to know.

1] Endeca

Oracle’s Endeca is one of the most popular enterprise search platforms out there and it includes Endeca Analytics – its inbuilt analytics tool.

Learn more: https://www.oracle.com/corporate/acquisitions/endeca/index.html

2] Sinequa

Sinequa offers a unique combination of natural language processing, semantic search, content integration and more with powerful analytics. It also offers broad connectivity for extraction of data from enterprise applications.

Learn more: https://www.sinequa.com/

3] 3RDi

3RDi is a tool that is gaining popularity and is powered by semantic search capabilities along with powerful analytics, content integration and data integration features.

Learn more: http://www.3rdisearch.com/

4] Datafari

Datafari is an open source platform that supports Big Data architecture and offers secured access to your enterprise data. The platform is equipped with a graphical analytics tool for effective understanding of user behaviour.

Learn more: https://www.datafari.com/en/

So, we see that an analysis of enterprise search tools available in the market also emphasizes the importance of analytics. Needless to say, even Google that has successfully evolved as a semantic search engine over the years, considers analytics data to be of utmost importance. SoScience Articles, go ahead and invest in an enterprise search platform but make sure it provides you with the information you need to drive business growth.

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR


Elise Lowry is a technical writer and a web entrepreneur with many years of experience. She regularly blogs about rising IT companies, path breaking IT solutions, current IT trends and much more. Understanding how technology affects the world we live in, is her subject of interest.



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