QR Codes are being used in almost every single aspect of life to simplify everyday transactions, Although navigation has become quite easy with GPS-enabled smartphones and tablets, getting to a specific retailer shop or road with similar-sounding names can be quite a task. In times like these, QR Codes can be created to minimize confusion to redirect the user to Maps, providing an accurate direction. Wayfinding for vehicles or on-road navigation is calculated by using the shortest fastest distance to the said destination.
Creating a QR Code for navigation or Location QR code is the quickest and easiest way to navigate an individual without causing many scuffles. QR Codes for navigation can be incorporated for both indoor and outdoor navigation, especially pedestrian navigation.
Let’s deep dive into this matter.
How can location-based QR code be used for outdoor, pedestrian, and indoor navigation?
Outdoor Navigation
QR Codes are being used by a fair amount of people for navigation these days such as retailers, schools and colleges, weddings, real estate developers, etc. Embedding QR Codes directs the customers to the precise location diminishing any confusion in getting to the address. Oftentimes, a lot of enterprises or companies have multiple branches spread across the area, city or state. Implanting QR Codes for the respective branches will not only minimize confusion but can also save the correct address in users’ maps for further visits.
QR Codes can be used for outdoor navigation by embedding the location’s QR Code in emails, newsletters, posters, flyers, billboards, and banners. The process is quite simple - search for the location on maps, copy the link, paste it in the QR Code Generator, generate the QR Code and add the Google Maps logo for the location, and it is ready to use.
QR Codes can be effectively used for pedestrian navigation as well. The prima facie reason why QR Codes work well for pedestrian navigation is that the movement is comparatively slower than vehicles making it a desirable option to provide information about their path and their surrounding area they are crossing by. This can be a great use-case for tourist guides too.
The agenda is quite straightforward for pedestrian navigation - with the help of landmarks, it is possible to calculate the exact position of a user relative to landmark positions. The corresponding position of the user’s device can be detected using inertial sensors. QR Codes can be placed every regular interval and/or landmarks, the user can then scan the QR Code using their mobile phones or tablets which will, in turn, redirect them to their next landmark for better navigation.
Indoor Navigation
Most of the GPS-enabled navigation is meant for outdoor navigation and wayfinding. Outdoor navigation is comparatively painless because of the method involved in calculating the route to the keyed-in destination. Indoor navigation has not been explored deeply as of yet. Indoor map-reading is quite a challenge as there are no landmarks to follow or even a genuine path to the trail. In addition to this, with the number of gigantic buildings coming up, like schools, offices, shopping malls, etc day-to-day visitors see it as a hiccup to remember the inside of the buildings. In such cases, QR Codes are a proper suitor to solve this problem without causing much of a hassle.
Although there are several indoor wayfinding technologies such as Wi-Fi, Bluetooth, RFID, and AGPS, each of these options comes with their own set of pros and cons. QR Codes are the easiest and troubleless method of indoor mapping/navigation. They are designed to provide better aberrance. With the help of smartphones and tablets, the QR Code is decoded and the location of the land parcel is displayed on the maps.
The logical reasoning behind why the QR Code is the preferred method for wayfinding is because they are built to store large amounts of data, fast reliability, and readability. QR Codes can be embedded into floor maps for easy visibility and guidance for the users. These QR Codes are placed all across the building, and easy scanning of these QR Codes provides a frictionless navigation system to eliminate confusion for the users making use of the mobile sensors providing the accurate location for the user.
QR Codes can not only be used for wayfinding but in shopping malls and large office galleries, they can also be implemented to provide additional details like discounts, promotional offers, job vacancies, etc.
QR Codes can play a vital role to get to the bottom of all navigation and wayfinding problems. QR Codes are easy to create, scan, understand, have multiple use-cases, and can be used for more than one occasion. They are also economical thus detangling further issues for consumers.
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