Mexico is setting its sights on the burgeoning Chinese tourism market, aiming to capture a share of the millions of Chinese citizens who are increasingly traveling abroad. With tourism as a vital source of income, Mexico is leveraging its Approved Destination Status (ADS) to entice Chinese visitors, offering cultural richness and diverse attractions. The nation's participation in key travel expos, like the China Outbound Travel and Tourism Market (COTTM), underscores its commitment to becoming a premier destination for China's globetrotters.
Mexico has been proactive in positioning itself as a top destination for Chinese tourists. The Mexico Tourism Board (MTB) showcased the country's offerings at the 2007 COTTM in Beijing, a pivotal event for global travel destinations seeking to tap into China's outbound tourism market. With over 200 exhibitors from 40 countries, the event provided a platform for Mexico to highlight its attractions and hospitality to Chinese travel professionals and potential tourists.
The Chinese tourism market is a goldmine for global destinations. According to the World Tourism Organization, by 2020, it's estimated that 100 million Chinese will travel abroad annually. The International Forum on Chinese Outbound Tourism noted a significant increase in outbound departures from China, from 16.6 million in 2002 to 34.5 million in 2006. Mexico has seen a steady rise in Chinese visitors, with over 12,000 in 2006 and an annual growth rate surpassing 12% from the previous year, signaling a lucrative opportunity for Mexico's economy.
Recognizing the importance of accessibility, Mexico has reformed visa procedures for Hong Kong residents, granting them visa-free access for up to 90 days. This move simplifies travel for Hong Kong passport holders and is expected to bolster tourism, trade, and business ties between Mexico and China.
Tourism is a key component in fortifying Mexico-China relations. As China's second-largest trading partner in Latin America, Mexico values the cultural and economic bonds that tourism fosters. The MTB views China as a cooperative partner and is dedicated to enhancing bilateral relations through joint efforts in tourism development.
The MTB is a collaborative effort between government entities and private companies, established in 1999 to promote Mexico's tourism sector globally. With a network of offices worldwide, the MTB is the cornerstone of Mexico's international tourism promotion.
Chichen-Itza, a UNESCO World Heritage Site since 1998, is in the running to be named one of the New Seven Wonders of the World by the New7Wonders Foundation. This ancient Mayan city is a testament to Mexico's rich history and is a major draw for tourists from around the globe.
For more information on Mexico's tourism initiatives or to support Chichen-Itza's bid for the New Seven Wonders, please visit the official Visit Mexico website.
For press inquiries, contact the MTB's North American Press Room at 1-800-929-4555.
Erick Laseca Mexico Tourism Board 312-228-0517 ext14 erick.laseca@bm.com
Interesting statistics and facts that are often overlooked include the spending habits of Chinese tourists abroad. According to a report by McKinsey & Company, Chinese tourists are the world's top spenders in international tourism, with their expenditure reaching $260 billion in 2016. This trend is expected to continue, with younger Chinese travelers showing a preference for adventure and cultural experiences, which Mexico can abundantly provide. Additionally, the China Tourism Academy reported that Chinese tourists made 149.72 million international trips in 2018, up 14.7% from the previous year, further emphasizing the potential of this market for destinations like Mexico.
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