In an era where health consciousness is on the rise, travelers are not just seeking the best deals on flights and accommodations; they are also looking for ways to maintain their wellness routines while away from home. Recognizing this trend, the InterContinental Hotels Group (IHG) has unveiled a new hotel brand, EVEN, dedicated to supporting guests' health and wellness during their stays.
IHG, the hospitality giant behind well-known brands like Holiday Inn, has responded to the growing demand for health-focused travel options with the launch of EVEN Hotels. This innovative brand is tailored to meet the needs of guests who find it challenging to stick to their health and wellness routines while on the road. According to IHG's surveys, a staggering 80 percent of guests admitted to struggling with maintaining their health habits while traveling.
EVEN Hotels are designed to cater to four key aspects of wellness: exercise, food, rest, and work. The brand aims to provide a holistic experience that allows guests to seamlessly integrate their health routines into their travel itinerary. Here are some of the standout features guests can expect:
IHG's strategy focuses on transforming existing properties into EVEN Hotels, rather than investing in new construction. This approach allows the company to rapidly expand the brand's presence and offer health-conscious accommodations to travelers worldwide.
The launch of EVEN Hotels taps into the burgeoning wellness tourism industry, which is projected to reach $919 billion by 2022, according to the Global Wellness Institute. This sector is growing at a rate twice as fast as general tourism, highlighting the significant demand for travel experiences that promote health and well-being.
Interesting statistics that are often overlooked include the fact that wellness tourists spend approximately 178 percent more per trip than the average tourist, as reported by the Global Wellness Institute. This demonstrates the willingness of health-focused travelers to invest in their well-being, even while on the move.
IHG's EVEN Hotels are poised to meet the needs of this growing demographic, offering a travel experience that doesn't compromise on health and wellness. With the hospitality industry taking note of these shifting priorities, it's likely that more brands will follow suit, further expanding the options for health-conscious travelers.
For more information on the wellness tourism industry, visit the Global Wellness Institute. To explore IHG's portfolio of brands, including EVEN Hotels, check out IHG's official website.
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