10 Ways to Boost Facebook Engagement and Improve Newsfeed Exposure
Facebook in their usual way has changed up the field again. The new algorithm has businesses scurrying to figure out what works and what does not. Businesses that once has great traction on their business page now find it hard to gain any traction. They need to be strategic and more aware of what will work and what will not.
Businesses who once relied on exposure in their business page follower’s newsfeed are now struggling to have any of their page posts appear at all. This is due to Facebook now looking at the business page post’s engagement to determine how many followers get to see the post in their newsfeed.
As a result, this algorithm change is forcing entrepreneurs and business owners to look at creative ways to boost engagement and improve their newsfeed exposure.
If so, then it’s time to get more strategic with your posts and always be posting with the intention of garnering likes, shares and most importantly, comments with each post.
1) Follow Up on a Popular Post
2) Power Up with Pictures
Always be thinking about how you can share what you are doing visually with your audience and ask leading questions to garner a discussion thread.
3) Timing is Everything
Many users are most active in the evening after work but not always. Your Insights will tell you the real story as to when it’s the best time to post. Your goal is to post when you have the most eyeballs for viewership.
4) Connect Using Facebook Live
Shoot weekly tips. Offer live Q&A sessions. Do live “how to” segments. Or share spontaneous videos of your travels and events you attend.
5) Create Content that Resonates
A great tool to use is Buzzsumo. Search for keywords that are relevant to your industry and it will show you the most shared content related to that phrase/keyword on social media.
6) Generate Anticipation
Getting ready to launch your new website, book or program? Build some buzz of anticipation that leads up to the big reveal.
7) Keep the Conversation Going
8) Be Authentic
9) Ask for Engagement
People love sharing their feelings when asked. Find creative ways to ask leading questions that require more than just a “yes” or “no” response but not too deep that will prevent any response at all.
Dare to think outside the box and create your own memes. Look at popular memes and see how you can do your own take on it. You never know when your post will be a winner that goes viral or "breaks the Internet".
Try these 10 strategies and watch your Facebook page fan engagement soar! What tactics have helped you to increase engagement on Facebook?
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ABOUT THE AUTHOR
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
And if you’re interested in ramping up the conversation on your Facebook page, we’ve got an amazing program that will help you make the most of your digital marketing and social media efforts: AMPLIFY! Business Academy – Practical Social Media & Digital Marketing Strategies for Entrepreneurs.