6 Best Video Marketing Practices for 2018
Since many marketing professionals feel video marketing creates the best ROI, you need to strategically plan and create videos as part of marketing system. Do no create something off the cuff as you may want to appear authentic but doing something very amateur will do more harm than good. If you can, consider hiring a professional and if this is not in your budget, carefully script, set up your location and do as many times as necessary to get it right. Ask someone you trust to give you honest feedback before posting your creations.
Video marketing is a powerful way to build relationships and brand awareness with prospects. If you aren't using video in your marketing yet, it's high time to begin.
1) Plan Before Recording
Then practice it. Don't read. The more conversational you are the more connected your audience will feel.
2) Hook 'em Fast
You have 10 seconds to capture your audience’s attention. What question can you ask to draw them in? How can you make them curious or intrigued to find out more?
3) Give First
What can you teach them? How you can make them feel entertained? What inspiration can you provide?
4) Facts Tell, Stories Sell
5) Call to Action
6) SEO Optimize
Video marketing is quickly becoming the future of content marketing. I hope you'll take the plunge this year to make video marketing an important addition to your promotion toolbox. Check out some of the video eTips I do on a weekly basis on our YouTube channel here! https://www.youtube.com/channel/UCBIF6qxkqCytikXgrBEJB7Q
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ABOUT THE AUTHOR
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor.
She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".