You hear it all the time. Get viral by distributing info products that advertise your other offers. The main key of course is getting others to distribute your material in the first place.
And even more, getting those distributions to produce results.
A few years ago it was almost automatic and assumedthat as long as your information was somewhat usefulthen others would beat a path to your door to re-distributeit.
Not so today. With all the membership sites offering hundredsof downloads and some resellers practically givingstuff away and ignoring suggested retail prices now youare not only not guaranteed of viral success but in fact manyfactors are against you from the start.
There is good news though. With the growing problem of peopledevaluing the price and quality of products it has got much easier to get noticed above the crowd.
Just like the affiliate who creates his or her own sales pagefor a product (especially one that had no sales material inthe first place), the would be viral distributor can also do a few things to ensure that more people distribute their products.
Tactic 1: Get people to actually WANT your product first.
I know, it sounds so obvious but then why do so many of uspush the brandable aspects of it instead of focusing on thereader's value they will get from the information itself.
You do have real usable value in your info products, servicesand software, right?
Tactic 2: Go the extra mile
Don't just throw together a quick ebook and leave it at that.Add extra value by providing articles or maybe an rss newsfeed. Give more tools to promote your product than the averageguy or gal.
The extra 20 percent of time and effort you put into your project will bring you 80 percent better results. Think of the persondistributing your material not what you get out of it.
Tactic 3: Reward your distributors for consuming the words
Just imagine how much more dedicated your people would be tore-distribute your info product if they actually understood itthemselves first. In other words, encourage them to be areader first and then allow them to distribute it to others.
There are several ways you can do this but one exampleis to hide certain codes throughout your text copy. For exampleyou could capitalize a letter every now and then like thiS andif they add up all thE letters they Can get the Results theyasked for whEn They have read Through all your textS.
(do you know what word I just spelled out above? Sorry it's a secret.)
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