7 Keys to Creating a High Conversion Website Home Page
It is imperative your home page contains crucial elements in order to give users exact details of what services and products you have to offer in order to enable positive conversions and increase key keyword rankings. Your website home page is vitally important to the success of your business and you must do everything possible in creating an engaging and highly converting home page.
Knowing the EXACT things to include to maximize sales and conversion on your website can be difficult sometimes.
You want to look good and get results online, but the truth is many home pages rank poorly in terms of conversion. No one wants that.
So keep reading and learn the exact items, words, and images to turn your website home page into a selling machine.
Critical Elements Every Website Homepage Must Have
Do this wrong and they'll click away. Bam. You lost the sale. Take the time to craft a compelling headline that grabs attention and piques curiosity so they think, "Wow! I want to learn more!”
2) Powerful Visuals
This could be a picture of you, your business storefront or an appropriate stock image. It could also be a short intro video that entices them to sign up for your mailing list. Videos are an ideal addition to a website home page.
3) Lead Generator
Offer a free-giveaway in a highly visible spot at the top of your website. You could offer a free video, ebook, white paper, checklist, or a discount to compel people to sign up and also receive your regular newsletter.
What kind of results can people expect using your product or services? How will it help them?
For each feature your product or service has, ask yourself "so what?" and it will tell you the benefit it has to the consumer.
5) Trust Builders
Testimonials are a great way to build credibility that what you offer works. Share any major awards or credentials you have received.
Another success indicator is highlighting media coverage you have garnered.
6) Calls to Action
Finally, for those who need more information and time to make a decision, link to your About Us page and offer previews your latest blog posts lower down the page that will help your site visitor discover more.
7) Social Links
Your website home page is vitally important to the success of your business. You want to do everything you can to create an inviting and high converting website. Follow these guidelines and you'll maximize your sales and effectiveness for your website home page.
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ABOUT THE AUTHOR
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media.
If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy It is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.