In this article, we delve into an enlightening discussion with Cris Anderson, a senior designer at Worldprofit.com. Anderson shares his expert insights on the crucial elements of effective design and marketing. He also provides valuable advice on what businesses should consider when hiring a professional designer and marketer.
According to Anderson, hiring a professional designer and marketer is essential for businesses. These experts can assess your needs and create a site that is effective and efficient. They consider several factors that amateurs may overlook, such as:
Anderson emphasizes that a professionally designed site can significantly enhance a company's reputation. He advises businesses not to gamble with their reputation and instead invest in a professional designer and marketer.
When hiring a web designer, Anderson suggests looking at their portfolio. The quality of their previous work often indicates the quality of work you can expect. He advises businesses to evaluate the effectiveness of the designer's previous sites, even if they may not personally like the colors or layout.
Anderson believes that many people make the mistake of overloading their sites with dynamic elements. While motion can be engaging, it should be used sparingly and strategically. Too much motion can be distracting and detract from the site's main focus. He recommends using flash to market your site and avoiding distracting animated gifs.
As a seasoned designer, Anderson understands the importance of color in web design. He doesn't choose colors based on personal preference but considers cultural connotations and color psychology. He also emphasizes the importance of fonts, which can evoke different emotions and guide the viewer's eye.
According to Anderson, an effective site design is one that makes visitors want to stay. He warns against confusing impressive graphics with effective design. A site can have stunning graphics but still be ineffective if it doesn't integrate marketing, graphics, fonts, and colors effectively.
Once the design is complete, Anderson stresses the importance of hard work in achieving online success. He advises businesses to interact with their customers and thoroughly understand the product they are selling. He also recommends using proven strategies and tools to build an online business, such as those offered by Worldprofit.
For more information or to get started, you can contact Worldprofit at customerservice@worldprofit.com.
Interactive Sites are More Successful than Boring Sites
When the web was in its infancy, websites were a couple of columns oftext and color. It's been a long time since first ... web ... yet many people are content with their static ...
A Deep Dive into Flash Animation: Crafting Effective Web Animations
This article provides an in-depth exploration of the intricacies involved in creating compelling web animations. It highlights the importance of legibility, message delivery, motion limitation, and breaking monotony in animation. The article also offers a step-by-step guide on how to plan and execute a flash banner animation, using a real-life example from Dream Cruises 4U.
