Budget Branding Strategy Ė A Beginnerís Guide
It does not matter what type of business you are into.You must know that brand promotion is more than just social media updates. Startups usually don’t think past Facebook pages and Twitter hand...
It does not matter what type of business you are into.You must know that brand promotion is more than just social media updates. Startups usually don’t think past Facebook pages and Twitter handle. However, branding is more than that. With an effective strategy you can get a major push in this cutthroat market.
Before discussing effective branding strategy, it is important to talk about what branding is. An experienced brand marketing company can give you the desired result. However, you need to know what branding is and what it can do for you. If you go through text books, you will come across various types of definition of branding. However, if you want to get a simple definition, it would be – your brand tells your story. Once you have launched your brand, the customers will know what they can expect from your company or from you. This is a promise that you make.
To Launch a Brand
This is something everyone should know about. To launch a brand you need various tools. These tools give you the brand identity. Your website is the most important part of your brand. Without a website you cannot launch a brand. Another important tool is the logo. This is the face which your clients will remember. To create these tools you need a web design company that has been in the business for a long time.
Strategy to Remember
Once you have the logo, the website and the desire to start over, you need to have a team of experts by your side. If you want to create a successful brand, you must hire people who know the pros and cons of branding. Commitment is an important factor. Anyone who wants to get something out of the branding strategy needs to commit. Creating a Facebook page is easy. But, sticking to it is the difficult job. What you need to do is find people who are into branding and promotion. They will do the job for you.
It is nothing but promoting yourself. What you are, what you can do and what is your strength are the important factors here. However, before you begin with the promotion, you need to decide something. You must decide to be consistent. Without consistency you will not be able to keep your clients. Once you have built your brand value, you are expected to deliver what you have promised. For this reason, you need to have your strength and weakness well defined. Your brand value should suit your customer requirement. Before anything you need to know what your clients want from you. What are their desires? Why they make purchase? These are the questions you need to ask.
The Defining Factor
To have a successful brand you need to define it properly. Before anything you must let your customers know what the mission of the company is. You also need to define what the vision of the brand is. Features of the brand are also important. You need to let your clients know what they would get from using your brand. Benefits are important. Remember that it is benefit which attracts people to a brand. If you don’t have anything to offer people would not buy it.
Some Important Pointers
First you need to hire a brand marketing company to create a well defined logo. Once this is done you would need a blog. This blog will help you create a voice for your brand. Remember that it is the voice which attracts people to a brand. They don’t bond with the polished advertisements. They bond with the stories that a brand offers. At the time of the launch create this story. It will give people a reason to bond with you.
Logo, templates and taglines are the tools. These help you to build your brand. However, to make people come back to you for more, you need to offer them much more. You must offer them an assurance. You must assure them that you will offer quality and being attached to you will be beneficial to them. Without assistance of a branding company, you will not be able to accomplish the real objective of a brand launch. ††††
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ABOUT THE AUTHOR
Manika Saha is a digital marketing executive and she is sharing here†branding strategy for social media approach.