If you are a regular user of the internet then you might have tried out different possibilities of internet like creating websites, using web applications and WAP to 3G mobile sites for different reasons like airline bookings, bank transfers to intranets.
Mobile development is not so much about the device but how you use the device. You might have your desktop PC but when compared to mobiles they are not very compact and they are not really mobile. The mobile device offers portable personal computing. Mobile web is something that has caught on like wildfire and these devices have clearly outnumbered the computers. It is true that every phone does not have the feature to access the web but still the turnover rate is high.
It is very important to know the audience before designing any website. You need to know what your audience wants as every user has different needs and expectations. They have limited access to the device and they won’t be able to download a large PDF or browse through different videos. While using this device one can come across three different types of mobile users namely-
Monotonous Group : This group consists of the users who checks for the same information again and again. The type of information they use is blogs, podcasts, breaking news, weather stocks etc. But with the introduction of RSS this behavior is changing slowly but still there are users who would look for the same information again and again. Same techniques are used to create web pages again and again. It is important that a user should be able to get to a website with only three clicks. These sites should be built in such a manner that all the links are reachable.
Bored Group : These people just have a few minutes to spare to look up for information. To capture this group is the key to success. There are mobile websites that have been launched that offer ringtones, movies, games and various other multimedia products.
Urgent Group : These people do not have much time but they have money to spend and they need some important information. They are in need of some information in specific and it could be anything from flight departures/arrivals to eateries etc. If you are focusing on this breed then the user experience that you provide need to be fast and the answer should be available in one or two clicks.
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