How to Choose Between a Mobile Site and a Mobile App?

Are you in two minds about going mobile? Taking the right decision at the right time is hard nut. However, you have to take decision and choose between these two options after understanding well which one is better for you. With the increase in the number of mobile internet users, making a decision now, creating a mobile site is a marketing no-brainer. However, there are some grounds upon which you have to think over before jumpstarting your project.

Reason behind going mobile-

With the advent of iPhones, most of the US citizens brought smartphones and get unlimited access to internet to search out information. No matter what you do- if you don’t have a mobile site or even at least a mobile app, you have to face the natural consequence of ignoring potential customers.

What’s the role of a mobile app?

With an app, one can easily go on serving their old customers while winning over the trust of new ones. An app is use with the intent of earning customers reliability and credibility among others and provide with the easiest way transact with you and your business. Both of the two things are essential for long term running of the business.

The Confusion between Mobile Sites and Online Apps-

While using smartphones, you must have noticed that all sites are not created equally. Few give you a smaller version of the desktop sites while others come handy to view and to use. Those site which look alike the desktop ones and have hurdles while filling forms and all are mobile-friendly. While the rest which are easier to go on with on your mobile derives are mobile sites. Users feel bored the former while other promises better navigation. With latter catching potential customers is easy and more cost-effective.

On the contrary, app is just software applied for customers. Users can use this after downloading it either from Apple’s or Google’s app store and can shop and transact with any company.

Which one suits you?

If you are running a smaller business, you have smaller funds too. Given this financial situation and binding, you may be forced to choose one between these two options. If you have a restaurant, a film theater or a clinic, a mobile site can be the better option to choose; while if you have an e-commerce site or online book store or any other buying and selling related business like business to customers, then an app would suffice you!

However, your market goal and strategy to capture the market would help you a lot. With apps the entire process of getting higher conversion rate becomes easily achievable. You get more potential customers and making them loyal customers become easier with this. This is the way to entice customers and offer them higher level ease while dealing with you.

Summary-

Here are the points that would help take effective decision. Small business can bloom into a giant house if the right decision is taken at the right time. Go mobile and see the difference on your business. Creating mobile sites is easy and a wise decision.