The first paragraph of this article serves as a summary of the content. It discusses the importance of viewing your website from the perspective of a potential buyer. It emphasizes the need for simplicity, personalization, attention to detail, capturing visitor information, and ease of use. It also highlights the significance of focus in achieving your website's objectives.
You've invested countless hours, days, and weeks into creating the most impressive website ever. You've mastered HTML, learned how to upload your site to your server, and promoted it extensively. You're ready to make a fortune. But then, you wait for the orders to roll in, and they don't. You see ads all over the internet from people claiming to convert 5%, 8%, or even 30% of visitors into sales and wonder what their secret is.
I'm here to share with you the five secrets that have made many successful internet marketers very wealthy. These secrets can be summed up by the acronym SPACE: Simplicity, Personalization, Attention to detail, Capture, and Ease.
The layout of your website should be simple and uncluttered. Your homepage should be like an extended classified ad that pleases the eye, grabs the customer's attention, and compels them to take the next action. It should also satisfy the demands of search engines by containing all of your main keywords within the first 250 words.
Your site won't get sales without personalization. Your visitors are only interested in themselves, so tell them about your company and products in a way that is relevant to them. Sell them the benefits, not the features.
Ensure your site is free from spelling errors and broken links. Check how it looks on small monitors and in old browsers. Make sure it loads quickly and only includes necessary graphics.
Capture your visitors' email addresses before they leave your site. This allows you to send them news of changes to your site, special offers, and other relevant information.
Make it easy for your visitors to do what you want them to do. If you're capturing their email address, don't ask for unnecessary information. Make the process as painless as possible.
Focus is critical. Focus on who you are talking to, what you are trying to say, and what you want your site visitors to do. If you want to get an order, everything on your site must be focused on delivering the visitor to your order page in the right frame of mind to buy. If you want to get their email address, focus on that as your prime objective.
By following these principles, your website will look better, work better, and make more money.
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