Is Your Site The Weak Link In Your Sales Chain?
In the sales chain, or sales process, buyers go through several steps before they make a purchase. Two of the big hurdles are the questions of "Do I trust you?" and "Can you deliver?"
In the sales chain, or sales process, buyers go through several steps before they make a purchase. Two of the big hurdles are the questions of "Do I trust you?" and "Can you deliver?" Is your web site helping prospective customers answer these questions? Or is your site the weak link in your sales chain?Insights into Understanding Your Buyer
Today's buyer has a lot of resources at their hands compared to the past. There are simply a lot more businesses around today which give a buyer a lot more choices. Information is very easy to get, via the Internet, so buyers can make more informed decisions.
For example, think about going to buy a car. In the old days you could only buy a new car from a few companies. Today you can choose from a lot of different companies, and you can choose to buy new, lease, or used, and you could choose many styles, like SUV's, sports cars, and sedans. With all the information available on the Web, you can learn everything there is to know about the various companies and types of cars to help you make a good decision.
With more choices and more information, it's no wonder the customers are in control of the buying process. Therefore, to be successful in sales, your business needs to consider these factors. This is where your web site can be a tremendous help.Ask Yourself These Questions
Here are some questions you can ask yourself to see if your web site is helping or hurting your sales chain:
Businesses should take advantage of the Web to make their sales chain into a rock-solid process. With effective use of your web site in your sales process you can attract more quality customers, make your sales process quicker, and close more sales.
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ABOUT THE AUTHOR
Kenn Schroder helps coaches who are struggling to attract clients. He provides web design, web marketing and search engine optimization to help you build a client-attracting coaching website.
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