The Most Important Contents for an Effective Business Card Design
The article discusses the vital content of a business card. It points out that you must give your name, company name and contact information in your business card. You should also add your logo and design the card using relevant graphics and colors.
Every businessman must a have a business card to promote his company among his potential customers and business associates. When you go to a business meeting or seminar, always carry your business card with you and hand it over to the people you meet there. Make sure that your business card contains all the vital information about you and your business.
People often give too much emphasis on the colors and images, but forget to insert the essential contents in their business card design. If your card does not feature all the necessary information, your potential customers wonít be able to contact you. In this article I will discuss the most vital contents of a business card.
1.†††††† Give Your Name- A business card without the card ownerís name is like a car without a number plate. Donít forget to put your name in your business card. Use a standard font and maintain the font size for better readability.
2.†††††† Give Your Company Name- Whether you own a multinational company or a small local company, it obviously has a name. You must include your companyís name in your business card. When someone receives a business card, he notices the company name at first, and if you donít give your company name, your card wonít serve its purpose.
3.†††††† Add Your Logo- Your corporate logo is the most important element of your corporate identity design. Add your corporate logo in your card and help your customers easily identify your company.
4.†††††† Job Title- You should write your job title below your name. Otherwise, your clients wonít realize whether they are contacting the chairman of the company or some junior staff.
5.†††††† Write About Your Business- Only the company name is not enough to inform people about your business. Give a brief introduction of your business and highlight the services you offer.
6.†††††† Phone Number- The main purpose of designing a business card is to increase your business. Give your phone number in the card, so that your customers can contact you instantly when they need your service.
7.†††††† Email Address- If you have an official email address then put it in your business card as well. Some of your clients may like to write their needs in detail and email is the best medium of communication for them.
There is another benefit of email. When you talk with someone over phone, you may forget some points, but when you communicate via email, you can read your clientís mail peacefully and write a proper business proposal.
8.†††††† Give Your Website Address- Everyone likes to check the services of a company before contacting the company owner. You should give your website address in your business card, so that your potential clients can check your website and learn about your services in detail. Give every detail about your company and post some testimonials in your website to convince the clients.
9.†††††† Office Address- Some of your clients may like to visit your office and discuss about their projects. You should give your office address in the business card for their benefit. Also, when you include your office address, it shows you are an established company.
10.†† Design It Artistically- Use proper graphics, images, and fonts in your business card to give it an appealing look. If your business card design is unique, your potential clients will keep your card in their purse and will contact you when they need your service.Donít forget to insert the aforementioned contents in your business card design. When you design a unique and information rich business card, it helps you connect with your target market.
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ABOUT THE AUTHOR
Graphic Design India is a reputed graphic design company operating in India and worldwide, providing professional and customized graphic design services to both national and international customers. The company has authored numerous articles on corporate logo design, web graphic design and business card design.