Key points to consider when looking for a responsive web design company
Responsive website design first came to be known in 2010. With the growing use of smart phones for internet access, and tablets such as the iPad being used very often, there was a need to develop a technology that properly displays web content across the devices.
A responsive web design company provides services for the development of responsive websites for organizations and businesses. Responsive design is relevant due to the growing number of people who opt to surf the web, make purchases, and perform research from their mobile devices. Unlike mobile websites, responsive design isn’t a separate version of a site that loads only on tablets or smart phones. Rather, a responsive site requires only one design. Major websites started going for responsive design in 2011 and 2012 and to this day, the trend continues to grow. Responsive design has become a major factor for businesses with online presence and could be extremely helpful in several distinct ways. Responsive web design cuts down the amount of duplicate content.
FINDING RESPONSIVE WEB SERVICES
In finding a responsive web design company, there are several things to take into account. For instance, determine what makes the provider better than the others. Choosing a responsive web design provider is very much the same with choosing a house builder. Everybody wants a house that looks good, reliable and serves its purpose. The first step is looking for a developer that could prove these three factors. It is important to find a service provider that has been in the industry for years and the team members are experienced in their field.
KEY POINTS IN FINDING A WEB DESIGN COMPANY
BENEFITS OF A RESPONSIVE WEBSITE
With so many people accessing the web from their mobile devices, having a responsive website is a great advantage. Responsive web design services help in minimizing bounce rates, at times in a huge way. Since bounce rates typically are lower on responsive sites, this means that often there is a growth in the conversion rates. E-commerce shops which make browsing and buying easier on mobile devices. An e-commerce store that invests in a responsive design could see the ROI quickly if their mobile purchase rates increase.
The increasing use of the web and the proliferation of web apps on mobiles and tablets are the driving force behind the development. Users traditionally will be re-directed to a website that is device-specific. However, a responsive design means only one site could be implemented across different devices. Responsive website design becomes all the more important for those looking to optimize their online content.
A single responsive website means that a business need not track user journeys, funnels, conversion paths and redirections between the websites. Site analytics tools such as Google Analytics now are optimized for handling numerous devices as well as responsive reporting. All analytics and tracking continue to function and condensed in one report, enabling easier analysis and monitoring. Responsive design means managing a single site with only one set of hypertext links, thus minimizing the time spent in website maintenance. This enables a business to focus on link outreach with a consolidated SEO strategy.
A responsive website allows a business to stay ahead of the competition. As the demand for media-rich mobile web and applications is burgeoning, various important implications should be addressed. A unified design approach is beneficial to all stakeholders, clients and responsive design service providers alike.
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ABOUT THE AUTHOR
Rakesh Patel is Marketing Manager at eTatvaSoft - a mobile app development company. He writes about Technology Trends, Leadership and many more things about IT services and enabled people to learn about new technologies through his online contribution.