Key points to consider when looking for a responsive web design company

Sep 15 13:08 2017 Rakesh Patel Print This Article

Responsive website design first came to be known in 2010. With the growing use of smart phones for internet access, and tablets such as the iPad being used very often, there was a need to develop a technology that properly displays web content across the devices.


A responsive web design company provides services for the development of responsive websites for organizations and businesses. Responsive design is relevant due to the growing number of people who opt to surf the web,Guest Posting make purchases, and perform research from their mobile devices. Unlike mobile websites, responsive design isn’t a separate version of a site that loads only on tablets or smart phones. Rather, a responsive site requires only one design. Major websites started going for responsive design in 2011 and 2012 and to this day, the trend continues to grow. Responsive design has become a major factor for businesses with online presence and could be extremely helpful in several distinct ways. Responsive web design cuts down the amount of duplicate content.


In finding a responsive web design company, there are several things to take into account. For instance, determine what makes the provider better than the others. Choosing a responsive web design provider is very much the same with choosing a house builder. Everybody wants a house that looks good, reliable and serves its purpose. The first step is looking for a developer that could prove these three factors. It is important to find a service provider that has been in the industry for years and the team members are experienced in their field.


  1. Portfolio. The web design portfolio of the vendor is the best way to ascertain that it develops the kind of responsive website in mind. If a company requires a website that enable users to purchase, make sure the vendor has developed e-commerce websites before. Check out the designs and determine if the work is the style that fits the business. A good vendor should not have any problem walking through examples of websites that they have created in the past.
  2. Location. If possible, a vendor nearby is a great option. This helps prevent any kind of fraud from happening. Nevertheless, there are many reliable and high quality service providers offshore that could provide cost-effective and best of the line services.
  3. Customer service. The way the vendor treats clients often is a good example of how they run their business and how they develop their products. Find a vendor that makes updates to a website in a timely manner. Prompt and quick response is a good sign that the developer could provide the responsive website in mind.
  4. Price. The company that provides cheap or low cost services is not always the right option. Quality service and quality product requires a fair amount of investment. Find a web design company that offers services at competitive rates.
  5. References and testimonials. Ask for references or testimonials to refer to. If nothing else, this provides security of knowing that the company is able to provide the right product. Testimonials and references help determine the kind of service and product that the vendor could produce.


With so many people accessing the web from their mobile devices, having a responsive website is a great advantage. Responsive web design services help in minimizing bounce rates, at times in a huge way. Since bounce rates typically are lower on responsive sites, this means that often there is a growth in the conversion rates. E-commerce shops which make browsing and buying easier on mobile devices. An e-commerce store that invests in a responsive design could see the ROI quickly if their mobile purchase rates increase.

The increasing use of the web and the proliferation of web apps on mobiles and tablets are the driving force behind the development. Users traditionally will be re-directed to a website that is device-specific. However, a responsive design means only one site could be implemented across different devices. Responsive website design becomes all the more important for those looking to optimize their online content.

A single responsive website means that a business need not track user journeys, funnels, conversion paths and redirections between the websites. Site analytics tools such as Google Analytics now are optimized for handling numerous devices as well as responsive reporting. All analytics and tracking continue to function and condensed in one report, enabling easier analysis and monitoring. Responsive design means managing a single site with only one set of hypertext links, thus minimizing the time spent in website maintenance. This enables a business to focus on link outreach with a consolidated SEO strategy.

A responsive website allows a business to stay ahead of the competition. As the demand for media-rich mobile web and applications is burgeoning, various important implications should be addressed. A unified design approach is beneficial to all stakeholders, clients and responsive design service providers alike.


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About Article Author

Rakesh Patel
Rakesh Patel

Rakesh Patel is Marketing Manager at eTatvaSoft - a mobile app development company. He writes about Technology Trends, Leadership and many more things about IT services and enabled people to learn about new technologies through his online contribution.

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