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Psst, wanna know how to double or triple your page views?

It's easy, just design and engineer your main page in such a fashion that people will click beyond it into the rest of your site. If you are like a lot of ... you're losing a ... number

It's easy, just design and engineer your main page in such
a fashion that people will click beyond it into the rest of your

If you are like a lot of webmasters you're losing a significant
number of visitors as soon as they get to your front door
The Main Page on any site is the doorway to the rest of the
content of that particular site. But, the BIG question is ....will
the door open? Will the visitor turn the knob and push through
the main page to see what's really in there?

We faced this situation recently. We had what was a very
pretty web page. That's not just our opinion, many visitors
commented very positively on the look of the main page. Some
even went as far as to copy the design completely and place it on
their own page (but that's another story). The problem was that a
good percentage of the visitors never went beyond the main page.
Something had to be done, and done fast.

Following is what we did to dramatically change the click through
rate on our site pages. After implementing these changes we
saw a 200% - 300% increase in our internal traffic.

1) Tighten up on the load time.

The graphics files got reduced and used more efficiently. Some of
the nonessential copy got turfed too. We also took out virtually all
outside links from the main page. The result is a sleeker looking
page that is more efficient in delivering the message about the rest
of the site.

2) Ease of Navigation.

All the main category pages are clearly listed on the sidebar. Each
category page is a site unto itself with it's own navigation features
and the links to all the other site categories are still listed on the
sidebar. This repeated but tasteful use of the same links and graphics
on every page greatly increases the load time on subsequent page

3) High Value Perception.

The top 4 links at our site judiciously use the words; Traffic, Free, &
Special. These words are proven to draw interest and attract attention.
The second part of this though is to actually deliver the value. Nothing
will turn people off faster than a phony. If you promise a FREE Report,
then you'd better deliver it. This leads us to another point.

Just because you are offering something for free (no money), it
doesn't mean that you can't ask for something in return - like their
email address. This is how some very successful ezines build their
lists. They offer something that is valuable for FREE, but insist that the
visitor joins their opt-in list. This really is a win - win situation for the
visitor, because they can unsubscribe two minutes later (if they really
want to), but by staying on the list they will likely be exposed to more
information that is of interest to them. The theory is that if they are
interested in the FREE site information, they will absolutely love the
current material in the ezine.

4) Internal Banner Exchanger.

This tool was an afterthought that has paid huge dividends. We all
know that Banners and Banner Exchangers are quickly losing their
effectiveness, yet a large part of the advertising on the Internet still
revolves around them. So we thought 'why not use them in a way that
keeps the traffic within the site, but allows us to test various banners'
If we discover that one particular banner design or word arrangement is
working especially well, then perhaps some funds can be devoted to
using it on outside sites.

The banners also reinforced the image of the pages that they were aimed
at, without losing one single click through.

There are of course many other considerations for designing your main
page. These are just the ones that were most pertinent to us.

To summarize; make sure that you have a very appealing and professional
look to your page that is consistent throughout the site, use high impact, value
oriented words in your copy, reduce the number of outgoing links and increase
the number of internal site links. And most important of all... create a work of
art that you are proud ofFree Web Content, but not afraid to improve upon (change)

Article Tags: Main Page

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Chris Small is a partner at The World Deal Center. Come
and see for yourself the changes that we have made.

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