Reasons Why Your Website Fail to Attain Conversions
The importance of web design in today’s business world cannot be overstated. Not only does web design affect search engine rankings, it also provides potential customers with a first impression of your business.
Most businesses have their website. But the question is whether it’s able to generate leads or not. When your website is up, it’s not a magic wand to generate clientele automatically. Mentioned below are certain reasons why your website is not able to generate conversion.
Lack of friendliness
Undoubtedly, your website may be the best, but if your potential market is not able to find it, it’s not worth. The search engine is the main source of internet traffic and it needs attention. You might wish your business to be on the first page of your targeted keywords. These targeted keywords not only indicate your business name but your product and services you offer as well.
Social media is another essential traffic resource. Twitter and Facebook are one of the best sources of making your online presence strong and constant. Remember, you can’t just create an account and expect people to follow in, so get involved with few efficient social media marketing tactics.
Lack of updated content
Do you regularly update content on your website? You need to make people come back to your website. When your visitors visit your website after a month, ensure your homepage possess some updated content. Other are some essential considerations:
Lack of effective web design
Website designing plays an essential role in defining your business. You have a fraction of seconds to convince a visitor that your website includes amazing content about your products and services. People are likely to click the back button if something doesn’t seem appealing in that second. So, ensure your website design is appealing and form an impression in visitor’s mind and this can be attained with the help of a website designing company in India - Notion Technologies.
But avoid making things too gaudy in your website design. Keep it simple yet attractive. Ensure to offer a better user experience through easy navigation, valuable images and to name a few.
Online traffic is a massive resource for any business and an official website that grab the traffic is the most essential element for retrieving that resource.
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ABOUT THE AUTHOR
Faraz Sayyed, Director of Notion Technologies- an expert delivering a wide range of services from web design, mobile app, eCommerce, SEO, to content marketing services for fast-growing companies be it Fortune 500, entrepreneurs or small businesses.