Clients in Denver are always asking me about SEO. They want to know what it is, how it works, and what they need to do. What I tell them is that SEO comprises of three main components: content, code, and inbound links in that order.
Content is still King not so much because great content creates sticky sites, but because great content does more to help your search engine rankings than many of the other tactics that SEOs use. Knowledgeable SEOs must first and foremost be great writers who can incorporate the right ratio of keywords within your content.
The way your site is coded can have dramatic results when it comes to your organic positioning. Make sure your designer knows what this means. If your web design and development company knows what they are doing, they will know how code affects your SER (search engine ranking). Your site should also be optimized, but that can sometimes have less of an effect on your SER than the structure of the code itself.
Inbound links are perhaps the most time-consuming and troublesome of the three keys to great organic SER. Don't clutter your site with unrelated links that you trade with just anyone. Trading links does not have nearly the effect that inbound links do. Save your energy by increasing links.
If you spend your time and energy on these three core tactics, you'll definitely increase your ranking. And the beauty of it is that these techniques only improve the stickiness of your site, the performance, and your reputation as an expert in your industry.
How to Prevent Users from Abandoning the Ecommerce Checkout Process
Research says that 59% of ecommerce users abandon the process before it is complete (Clickz). Here are some tactics to help you lower that number.
Increase Your Traffic with a Redesign
You can increase your traffic simply by redesigning your site. Here's how we did it for one Colorado company.
Writing for the Web
Here's how to write effective web copy.
