The Basic Elements of Website Designing

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Website design is not just about pretty images, backgrounds, navigation or HTML coding, it is rather an all-inclusive approach which will not only make a website user-friendly as well as alluring. A professional web designer has to keep some of the basic things in mind in order to craft a website that stands out both in terms of usability and effectiveness. Herein, we discuss some of the basic elements that can make a website stand out.

#1. Balance:

The right amount of balance is very essential in website designing. In simpler words, the goal of a webpage should lie in uniformity. The heavy and the light elements must have an equal distribution. Balance is concentrated in the layout of a webpage. Not only in the initial view, visual balance should be achieved all throughout a webpage. When designing a webpage, there are primarily three kinds of balance that can be achieved:

• Symmetrical: Symmetrical balance involves placing all the elements in a uniform manner. There will be a heavy element on the left side of a webpage which will be matched with another heavy element on the right side. This balance, at times, can make your website look bland and uninteresting; so you need to be careful.

• Asymmetrical: Asymmetrical balance is more challenging to achieve, but if implemented properly there are ways which can help to get this balance. Varying use of colors, textures, sizes and image positioning will let you get what you want.

• Discordant: Discordant websites are created on purpose. They do not have a simple design. These are off-balance, suggest motion or action, and make the viewers uneasy and uncomfortable. Discordant balance is applied on websites which are intended on making the viewers think.

#2. Contrast:

The first thing which should be understood about contrast that it is just not about colors! The designer needs to contrast sizes, shapes and textures. In case of the body of the text, contrast can be brought by changing the font style and size. Make sure that the links in the contents are well-distinguished. But whatever you do, things should not get too loud, or else it might scare your visitors away.

#3. Rhythm:

A rhythm or repetition is required to attain internal consistency in the design of a website. You can repeat important sections or parts to bring about a pleasing and consistent flow. For example, using the same image or repeating a particular style across a page, and repeating the navigation elements or the headline a few times can help in clearly putting across the idea you want to convey.

#4. Unity:

A unity or proximity is required to pull everything together and form an integrated whole by keeping the diverse elements further apart and the similar ones closely knit. Proper placement in the layout of a webpage is the key to achieve unity. For example, changing the spacing around the contents or by changing the margins and paddings can bring in overwhelming results.

A reputable and hard-working website designing company gives utmost priority to these basic designing elements with each and every page that is designed. In this way, a website designing company will help you get the most effective, attractive and pleasant-looking website.