Some Simple Tips To Simplify The Design Of A Website
California Web Design offers helpful tips to website designers to successfully design functional and navigable websites. A simple and well-organized website ensure better conversion rates for the business.
Very often, websites record a high bounce rate because visitors find it very difficult to comprehend the basic aim of the business, and fail to successfully navigate through the subject matter and reach a conclusive end. In addition to the page content, logo, title, call-to-action, and navigation menus, most websites are overloaded with social media widgets, advertisements, and sometimes, even deceptive links to supposedly helpful and authentic content. In this article, I will talk of six ways in which domain owners can organize their disarrayed websites, and facilitate smooth user experience.
Reduce All Unnecessary Embellishments
Visitors judge a website by its initial appearance. Excessive advertisements, banners, links, pop-ups and social media widgets are often unwelcome sources of distraction, and their presence on a web page can have an adverse influence on the visitor. Constant advertisements can distract the visitor, as he/she may click on a given link to check out another set of product, or they may completely confuse and dissuade the user, as a result of which he/she will leave the website due to the lack of relevant information. Either way, too many distractions can result in a website having an extremely bounce rate.
Allow Visitors To Read And Engage With The Text
Websites having a structured text narrative are always received well by inbound Internet traffic, as such pages provide visitors and customers with relevant information about the products and services. Although a lot of businesses think that crowding a web page with as many links as possible makes perfect statistical sense, it is nothing but a fallacious misconception. Often, it is seen that websites which enjoy heavy inbound traffic have multiple links that either lead visitors to further information about the product, or lead them to a completely different domain via a paid advertisement. Both the situations are beneficial for the business owner, but may leave the visitor feeling rather disoriented. Hence it best to have a clear text structure that provides definite information, rather than cluttering a page with multiple links that might confuse and dissuade the visitor.
The Impetus Should Be On Relevant Information And Quality
A website is successful when it has a high conversion rate, and this can be achieved by providing users and visitors with all the relevant information related to the product so that they can make informed decisions. Therefore, domain owners must pay special attention to the content, and ensure that it is authentic, well-researched, and well-organized, so that visitors are not left with any confusing ideas. Moreover, it is also a good idea to advertise images of the products, as this method is effective for gaining the trust of the consumers. The layout of the page should be carefully chalked out to give the maximum mileage to the business, rather than cluttering it with advertisements and creating confusion.
A Web Page Should Focus On Capturing The Attention Of The Audience
Websites of successful companies and media houses can afford to air advertisements. While in the first case, the brand name is already established, in the second case, visitors mainly pass by reading the headlines and snippets. However, in the case of small and local businesses, it is important that websites are attractively designed, and relevant information and images are used to attract the visitor and keep them on the site.
Successful Online Business And Effective Website Design Are Not Mutually Exclusive Factors
Well-organized websites that have clear navigation signs and are functional have much better conversion rates compared to others that are in disarray. Therefore, it can be concluded that the success of an e-commerce website is largely dependent on the structural layout of the web page. The two factors are not mutually exclusive and the latter influences the former to a large extent.
A simple, yet functional website goes a long way in influencing the conversion rates of a website. Therefore, it is best to ensure that the layout is tidy and coherent to facilitate positive user experience.
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ABOUT THE AUTHOR
Michel Tubro is a website designer working in California. In this article, he provides important information regarding California Web Design.