Learn all about the basic features that every eCommerce website should have. Find out how these feature affect your website’s chances of making a sale.
If you want to start your own ecommerce website, you will need to hire an exceptionally talented and professional eCommerce Web Development Company. But often people who don’t understand the online customer’s mindset end up making some mistakes when designing the website.
Here are some factors you should keep in mind to create the perfect ecommerce website:
Responsive
Major stores like Amazon, EBay, etc. have their mobile apps now. But if you don’t want an app store now, just go with a regular website. Don’t forget to make it responsive because a lot of people will be opening your site on their smartphones. And, the last thing you want is to lose their attention because your website wasn’t mobile friendly. So, make your ecommerce website responsive and make sure that your prospective customers enjoy their mobile experience on your website.
Guest Check-Ins
Not all of the people who visit your website will be repeat customers so keep the convenience of one-time visitors and buyers in mind. Ask the eCommerce web development company you hire to design your website to enable guest check-ins on the website. This will help you get maximum buyers and lower your bounce rate since you will be less likely lose visitors if you let them just check in as a guest and shop.
Make It Secure
If you are not making your ecommerce website safe enough, your customers won’t trust you. Make sure that get the proper security seal for your website so your customers trust you with sensitive personal information. You will have a higher chance of selling online if you use the right SSL Certificate.
Moreover, give your customers and users, sufficient privacy and account control setting if you would like to retain them.
Site Search
Make sure that your eCommerce web development company enables site search button so whenever a customer wants to search something on the website, they can.
This will help you help your customers find more accurate items. If your customers find it easy to locate the products they want to buy on your website, there is a stronger chance that you will make a sale.
Fast Loading Time
If your website is taking longer than 4 seconds to load then your website needs a doctor. Basic human attention span is around 8 seconds so if your website takes longer loading, you know you have lost the battle.
Your developer team needs to make sure that sure your ecommerce website loads fast, gives quick response to a query so your prospective consumers don’t have a hard time looking for the items they want to buy.
Moreover, hire a good eCommerce web development company that makes sure that your mobile store and desktop website load significantly fast to ensure there’s low bounce rate.
Summing Up
A good eCommerce web development company with ample experience will know exactly what type of design will be most practical. So, go for an experienced company and make sure you run A/B testing phase. It will help you understand your prospective, targeted customer’s journey better.
Most of all, ensure that your website serves every need that your customer might have so think from their perspective. Also, ensure that you keep your website updated with ongoing trends and help your customers find you easily.
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