Building Content Sites
Highly targeted, focused sites that are related to specific market segments are highly advantageous and can often be created using existing web content. The key is to provide value.
Think of the time spent surfing the web gathering resources and information. By creating a topic-centric resource compiling information, webmasters are providing a service or value. In many cases that value is simply the compilation of topic-specific information in a single resource. The compilation of this information in itself is the value.
These highly focused content sites can be great supplemental portals that are invaluable as a marketing tool for niche products. Niche portals help define expertise in a specific market segment, not to mention the added benefit of providing valuable topic-specific links. The topic-centric portals also tend to achieve high search placement and will often provide advertisers high quality exposure, allowing webmasters the opportunity to capitalize on their efforts.
What to put in topical portal?
Search the large article directories for quality topic-specific articles using keyword searches. The articles contained in these directories often allow publishers to freely reproduce the article's contents as long as the hyperlinks in the article and article resource box remain intact.
Resource for finding articles for publication:
Resources for finding RSS feeds for syndication:
Sample Link Directory - http://www.investing-partners.com
TOPIC SPECIFIFC FORUM
Free Forum Scripts: http://www.phpbb.com
More on topic-specific portals or information radars can be found in Robin Good's book 'Newsmastering'.
A site that is focused on a relatively narrow range of goods and services will find that there is less competition. Topic-centric websites that provide a gateway to niche information related to a particular industry, sector, topic or market segment are becoming increasingly valuable and popular. Compiling the resource using free resources will minimize the capital investment. Regardless of whether you are marketing a product, service or advertising, narrowing the topic focus will attract a targeted audience who genuinely are interested in the website topic, allowing you to monetize the portal, and minimize the expense.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.