The following article provides a comprehensive guide on ten non-technical strategies to increase traffic to your website. These strategies are designed to keep your visitors engaged, encourage them to share your site with others, and ultimately, transform them into your personal marketing team.
The first step to driving traffic to your website is to regularly upload new, original, and useful content. Your website should not merely serve as a brochure; it should provide unique information that visitors can't find elsewhere. Avoid blatant advertisements like banners, which can deter visitors. Instead, offer valuable content for free. This could be in the form of how-to guides or articles that provide benefits to your visitors. This approach will not only earn you respect and trust as an expert but also lead to profits from your book and other products.
Updating your website content regularly, perhaps daily or weekly, is crucial. If visitors find nothing new on your site, they will likely move on to other sites. If you don't have time to write articles, consider posting articles from ezines or other websites, a list, or a short tip. Keep the pieces under 800 words, with common lengths ranging from 75-400 words.
Publishing your own ezine targeted at your specific audience is another effective strategy. Start with a monthly publication, then consider increasing the frequency to bi-weekly. Regular communication with your potential buyers is essential to keep your brand and message fresh in their minds. Your free information, tips, and resources will keep them subscribed to your ezine. If they enjoy your content, they will likely recommend it to others. Check out Topica for mass mailing services.
Including a recommending service on your site can help your repeat visitors generate new traffic. Services like Recommend-It are free, fast, and versatile. Each time someone recommends your site, they are entered into a contest to win a prize.
Hosting a forum on your site allows people to interact and share knowledge. It's a great way to help others and get them to visit your site frequently. Allowing your visitors to post messages or reply to other messages will keep them engaged and coming back for more. Check out Delphi and Evryone for free webmaster resources.
Encouraging your visitors to bookmark your site is a simple yet effective strategy. Remind them that you update information daily or weekly and place reminders on all your pages. The more time visitors spend on your site, the more likely they are to check out your products or services.
Serializing your content can keep visitors coming back for more. Instead of providing all the information in one visit, consider posting one part of an article, home study course, special report, or excerpt from your book on your site each week.
Offering monthly specials exclusively for your web visitors can incentivize them to keep coming back. This could be a "Discount of the Month" or "Freebie of the Month." Feature these opportunities in your ezine and provide a direct link to them.
Enjoy the process of making your website more engaging and personal. Avoid being stiff and let your passion show. Share personal stories, setbacks, and tips. This personal touch can make your site more relatable and engaging.
Including "useful links" on your home page can provide convenience for your visitors. People appreciate being able to shop for services and products all in one place - your website!
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