Every month, I find myself pondering over the performance of my website. It appears fine to me, but how does it look to others? More importantly, how do search engines perceive it? Here's a comprehensive guide to maintaining your website's optimal performance, covering everything from browser compatibility to HTML validation.
The first step is to view your website through various browsers. This can often reveal surprising discrepancies. AnyBrowser is a useful tool for this purpose.
Approximately 5% of all internet links are broken. Websites with broken links leave a negative impression on visitors and often result in lost sales. Moreover, search engines and directories will not list your page if it contains broken links or missing images. Free link validators like Link Scan, Net Mechanic, and [Website Garage Deadlink Check](http://websitegarage.netscape.com/O=wsg uneup_plus/index.html) can help you identify and fix these issues.
The colors on your website may not display correctly on all browsers. There are 216 colors that display consistently on any computer monitor or web browser capable of displaying at least 8-bit color. The Web Safe Palette contains six groups of colors with 36 colors per group. These colors can have any combination of the following RGB (Red Green Blue) values: 0, 51, 102, 153, 204, 255. Web-Source Safe Colors provides a comprehensive palette of web safe colors.
ALT Tags provide alternatives for users who have the 'view images' function turned off in their browser. They also allow you to increase your keyword density. For example, if an image is not hyperlinked, you could insert your main keywords in the ALT tag.
Meta Tags are crucial for search engine optimization. The most important ones are the Title Tag, the Keywords Tag, and the Description Tag. The Title Tag should not exceed 64 characters, while the Description Tag should be no more than 200 characters. The Keyword Tag should contain 5 to 10 keywords that appear on your page. Avoid repeating the same keyword and including words that do not appear on the page. Tools like [Website Garage](http://websitegarage.netscape.com urbocharge/metatag/), Meta Medic, and [Multi-Meta-Maker](http://www.multimeta.com ools/multimetamaker.html) can help generate your Meta Tags.
A slow-loading index page is a major cause of lost sales. The maximum acceptable load time is around 15 seconds. [NetMechanic](http://www.netmechanic.com/cobrands/FutureQuest/load_check.ht m) is a free service that measures your web page's load time.
Reducing the size of your images can significantly improve your page's load time. Tools like Spinwave can help you compress your GIF or JPEG images without losing significant definition or sharpness.
Compressing your HTML code can also speed up your page's load time. An HTML Optimizer removes all blank spaces and certain unnecessary tags in your HTML code. Advanced HTML Optimizer is a useful tool for this purpose.
These attributes are essential for each image on your website. The WIDTH and HEIGHT attributes allow your page to load faster, while the BORDER attribute should be set to zero for hyperlinked images to avoid an unsightly blue border.
Poor quality HTML can result in lower rankings on search engines. Free online validators like [HTML Help](http://www.htmlhelp.org ools/validator/), Bobby, and Watson can help you check the validity of your HTML.
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