US Goverment's New Low Carb Ruling
The US government issued their ruling on the caloric and carbohydrate verbiage that can be used in the labeling and advertising of wine and other spirits. As stated in the ruling, "Truthful and specific statements about calorie and carbohydrate content in the labeling and advertising of wine, distilled spirits, and malt beverages are authorized".
What This Authorization Means
As example, Brown-Forman recently jumped on the low-carb bandwagon with two new and innovative products: One.6 Chardonnay and One.9 Merlot. They are branding and communicating the names One.6 and One.9 to highlight the respective carb count of the wines. One.9 Merlot has 1.9 carbs and One.6 Chardonnay has 1.6 carbs per five-ounce glass.
What Caused It?
The government's bureau is in the process of taking a comprehensive review of all aspects of wine and labeling and advertising. One of the rulemaking determinations will be on the possible mandatory or voluntary use of nutritional information on wine labels. However, rather than waiting the completion of the more comprehensive review, the bureau moved forward with Ruling 2004-1.
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ABOUT THE AUTHOR
Stuart Glasure [Designer, Fashion Artist and creator of the Zany Wearables Collection: http://www.zanygiftware.com. A wine enthusiast and publishing member of the wine source: http://www.winedefinitions.com.