A small-business owner is someone who runs his own company, but a small business owner is always a shrimp!
Along with incredible conveniences, email communications come with a major pitfall: People are getting careless about their writing. Is this the end of the world? No. In casual communication, a few misspellings and grammatical gaffes are no big deal.
But with prospects and clients? Very big deal.
Not to put too fine a point on it, but email goofs make a sharp cookie like you come across like a dim bulb in life’s marquee. Yet, SBOs who faithfully proofread printed correspondence don’t bother checking their email messages before hitting Send.
Bill Willard has been writing high-impact marketing and sales training for over 30 years—but as Will Rogers put it: "Even if you're on the right track, you'll get run over if you just sit there.”
