Writing Product Descriptions in Internet Marketing - What Choices Are You Not Making That You Should

If you are writing product description pages for your websites, you will want to read every word of this short article. It will explain the choices you have regarding adding emotional involvement in the text of your descriptions. It will present both the pro's and the con's of going one way or the other. It will explain what benefits you can explain by adding the emotional involvement, or by doing nothing. Then, as usual, the final decision about what to do will be left to you.

Every internet marketing guru speaking about the product descriptions on the web is telling you to include emotion in your product descriptions. So why are we seeing so many descriptions as dry as a leaf falling off the branch in the fall? If you do not involve emotion in your product description currently, here are your choices regarding adding emotion to your product descriptions:

Choice 1: Do nothing. Keep your descriptions factual and dry. Offer the visitors "just the facts, ma'm". Fine. That is a valid decision.

The advantages of this decision are: You can save yourself time, and move on to other websites. Also,  your description will appeal to a small percentage of visitors who are just here to confirm the very last detail about the product. You may get their business, and you may not. 

The disadvantages of this decision is: Your page will not be much different from the pages of other internet marketers who also do not care about adding an emotional component to their pages. Well guess what, they list the same facts that you do. Why should the visitor buy from you? It is a game of chance.

The second, perhaps even more dangerous disadvantage is that your page will rank very low in Google and other search engine search results. Why? Google and the others are looking for fresh content. They have seen most of the other product description pages, and yet another list of details for the same product just does not cut it for Google and other search engines. So ask yourself if losing search engine traffic matters to you.

Choice 2: Keep the most important product feature descriptions, add an extra level of detail to them, add some clear cut benefits of these features, and add emotion in the mix. Maybe describe your initial reaction as you first interacted with the product. Maybe pick a quote of a satisfied customer. But definitely include the emotion. Maybe the emotion stemmed from the smallest feature detail you just described. In this case, size does not matter. Just include that.

The advantages of this choice are: You will invoke the emotional part of the reader's brain instead of just the rational part. The two together form a large percentage of the brain so you will involve just about the whole brain doing that. And as they say, where the thought goes, the body follows. Depending on your skill in including the emotion you will probably increase the desired results from the page.

The disadvantages of this choice are: You will need to spend some time rewriting and adding content. You will need to learn how to include yourself and the reader in the picture when you talk about simple products. And, the first new description may not work better than your old one, so you may have to rework it, spending even more time. And you may lose some of the customers that do not want to read any of that "emotional stuff". This is a small percentage of people I can assure you.

So now that you know the two choices regarding adding emotions in your product descriptions. As they say, the rest is up to you. Either you do it or you don't. But now, you are making an educated choice one way or the other. So go out and make your decision. Then see your results. Adding emotions to your page may well be worthwhile your efforts. And it could be serious fun too.