Meta description improves clicks and pulls traffic
Are you getting more impressions in search engines and unable to get more clicks? Change your Meta description with attractive statement about your page; you can see increase in clicks on that page.
A META tag is the page abstract text that is placed inside html header tag and it is hidden from browser display area.
Search engine crawlers use these META tag text as the page description for displaying results. You can see Google results with title href followed by description of the page in the next line.
Guidelines for using META description tag
1. Create META description tag within 140-150 characters length; hence the maximum length of a META description to be displayed in search results should be between 150-155 characters. If your description text length is greater than 155, google will truncate remaining characters and displays with ... extension. W3C doesn't specify the size of this description Meta tag.
2. Focus on page abstract content instead of adding multiple keywords in the description tag. Creative content always drive traffic to your site.
3. Use the META description with proper cases similar to your page content paragraphs.
4. Each and every page must have the META description tag and it must be unique. Avoid using the same META tag on every page of your website.
5. Use relevant text to clearly communicate the contents of the page to the search visitor.
6. Include the name of your organization in the META description tag of your home page.
Roles of the META tag
1. Increases click rate from search impressions - If you use relevant description text on your page, targeted visitors would love to enter on to your site.
2. Must needed for webmaster's link exchange program - If you have the valid META description tag, your link partner will link your site by META text as the description of your site.
SEO Software Submitter keyword editor allows you to edit your MEATA tags without HTML knowledge.
Good luck for your SEO success!
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Abraham, Software Engineer, currently working in seo software submitter product development. Has extensive experience in software development from small scale to high scale enterprise applications in various domains using Java EE technologies.