Create an Effective Logo Design with a Meaningful, Expressive and Simple Concept!
An effective logo design makes your brand recognizable. To make your logo effective, you need to use meaningful colors and relevant symbols in your design. Your design must reflect your professional image and register on the viewers’ mind.
An intelligently designed logo speaks for your company and conveys your message to the target audience. Your business logo design gives a unique identity to your brand and makes your products desirable, so that whenever your target audience thinks about buying your products, they think about your logo.
That is why when we think about buying an iPad, we don’t visualize the design of an iPad in our head. We think about a beautiful gadget that flaunts the famous Apple logo.
The biggest advantage of designing a logo is that it makes your brand recognizable all over the world. When you tread globally, some of your target buyers may not understand your language. However, when you show them your logo, they immediately pay attention to your promotional campaign.
Here are some of the tips to make your corporate logo effective.
Select those colors that express your nature and your business goals. For instance, if you sell apparels for youngsters, then use bright and vivid colors to create a youthful image. On the other hand, if you sell softwares, you can use blue or black color to establish a corporate image.
However, that does not mean if you own a car company, you should use the symbol of a car. Try to use a symbol that has an inner meaning. For instance, the half eaten apple of Apple logo has no direct connection with electronics gadgets. It means constant innovation, because apple is the fruit of knowledge.
A simple logo has other advantages as well. Don’t forget that you will use your logo in different places such as business card, newsletter, company website, brochure, billboard advertisement etc. If you use too many elements in your logo, then it may look gibberish when you will change its size for different purposes.
These five guidelines will help you design a memorable and impactful logo. If you don’t have a logo yet, then you should hire a logo design company for your brand logo design and reap the benefits of their affordable logo design solutions.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Logo Design India provides top quality logo design at affordable prices to companies worldwide. The company has authored several articles on brand logo design , their use and business strategy.