A Promotional Campaign Helps With Employee Retention

In tough economic times more companies are looking for ways to boost their business without spending a lot of money.  One of the best and most effective ways to boost business is by using a promotional campaign. Purchasing inexpensive promotional products like pens, key rings, and promotional apparel can really make an impact on your business.  Promotional items that are custom imprinted with your business logo will make a few things happen.

People like giveaways. They will come out of the woodwork for free stuff. My Dad will cruise all over the grocery store like crazy when there are people handing out tasty bites. Just because he has a taste doesn't mean he will buy some. He will only get some to take home if he really likes it. The same works for company's that give out stuff. People will take anything off your hands but they will not use your company if it does not deliver a good service or product.

When you give someone a promotional item it will help them to remember you. When you mail out coupons randomly you never know if you are reaching interested people. If someone is very happy with the service that they received at the dry cleaners then that is a good time to give out something. There are dry cleaners all over the place, if you give a memento, like a refrigerator magnet shaped like a wire hanger it will probably stay close and be seen a lot.

When you have a customer coming into your shop you should take full advantage of that. A printing company has a lot of big name competition. If another company comes into your place of business and makes an order then you really want them to come back. You need to give good service obviously, but also give then a token to remember you by. You can get a stapler with your logo on the back and give them that or even some note pads with sticky backs that will be used in the office.

Employee retention is essential.  Your employees work hard for you and are an essential part of your business.  Having a high turn over rate will have a significant affect on your customer base, after all your employees help make the business and customers form lasting relationships with these essential team members.  Handing out promotional items to staff members for holidays, birthdays, and for customer referrals will motivate employees to spread the word about your business, while feeling that they are an important member of your team.  Rewards and free items help keep employees happy and that is essential to the success of all businesses.