AdWords Mistakes that You Cannot Afford to Make
Advertising with Google AdWords is one of the best ways to promote your
business online for at least three reasons. Reason number one is that
you can be assured of receiving quality traffic just because you know
itís coming from Google.
First of all, youíll want to avoid the most common mistake and thatís deciding on a keyword that covers to wide a subject. With Adwords, the whole thing you are attempting to do is get people who want what youíre offering to your site, and those people wonít come to your site if your keywords cover to broad of a subject. You must use specific keywords or else people are just going to click on your ads and waste your money without actually buying.
Itís a must to consider matching your keywords whenever creating your ad campaign or groups. Some people donít pay attention to this point and they end up losing later on when their traffic doesnít convert. If you want to get around this, you should include only a couple words into each advertising group so that you can create more groups and thus use more keywords. Just know that you cannot have more than one hundred ad groups per account, so you will want to ensure you stay well under that number. Moving on to the second common mistake often made by AdWords users, many only have one ad rather than having two or more for testing purposes. Since you are aiming your ads at a certain market, you must have an ad that targets keywords in this niche. But having only one single ad you wonít really know how to improve it based on performance. You wonít have a way to test your ad. In order to properly test your ads, you have to use at least two and then compare the results. You can then measure your results and pull ads that are not producing results and make changes to them. This is known as split testing and is mostly used by successful AdWords users.
Tracking is necessary just as much as testing is. There isnít just one way to track and the conversion tracking code does a nice job for you. Itís a huge mistake not to do this part. For instance, letís say that youíre using AdWords to sell your products online; you should have an e-commerce tracking code installed so that you can track all your orders. This will make it so that you always know where youíre at. So you see that Google Adwords can get you the traffic you want, but it can also break your bank account if you donít take care. The mistakes you just read about are made by all kinds of Adwords users, new and otherwise. They often donít know it until theyíre broke. Now you understand what to stay away from so that you can find success.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
You can visit http://www.clickbabyshops.co.uk/ for another interesting topic.