AdWords Mistakes that You Cannot Afford to Make

Jul 21
07:47

2010

Fathin Ibm

Fathin Ibm

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Advertising with Google AdWords is one of the best ways to promote your business online for at least three reasons. Reason number one is that you can be assured of receiving quality traffic just because you know it’s coming from Google. Google Adwords can get you the traffic you want, but it can also break your bank account if you don’t take care. The mistakes you just read about are made by all kinds of Adwords users, new and otherwise. They often don’t know it until they’re broke. Now you understand what to stay away from so that you can find success.

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Advertising with Google AdWords is one of the best ways to promote your business online for at least three reasons. Reason number one is that you can be assured of receiving quality traffic just because you know it’s coming from Google. Next,AdWords Mistakes that You Cannot Afford to Make Articles AdWords is traffic you can get the same day you launch your campaign, without having to worry about your site’s search engine rank. Third, you can start your campaigns with as limited a budget as you want, even if you only have one or two hundred dollars to begin with. However, AdWords has gone complicated in the past few years, due to its growth and because of the growing number of advertisers. It is necessary to have a basic grasp of the fundamentals to avoid making some common mistakes.

First of all, you’ll want to avoid the most common mistake and that’s deciding on a keyword that covers to wide a subject. With Adwords, the whole thing you are attempting to do is get people who want what you’re offering to your site, and those people won’t come to your site if your keywords cover to broad of a subject. You must use specific keywords or else people are just going to click on your ads and waste your money without actually buying.

It’s a must to consider matching your keywords whenever creating your ad campaign or groups. Some people don’t pay attention to this point and they end up losing later on when their traffic doesn’t convert. If you want to get around this, you should include only a couple words into each advertising group so that you can create more groups and thus use more keywords. Just know that you cannot have more than one hundred ad groups per account, so you will want to ensure you stay well under that number. Moving on to the second common mistake often made by AdWords users, many only have one ad rather than having two or more for testing purposes. Since you are aiming your ads at a certain market, you must have an ad that targets keywords in this niche. But having only one single ad you won’t really know how to improve it based on performance. You won’t have a way to test your ad. In order to properly test your ads, you have to use at least two and then compare the results. You can then measure your results and pull ads that are not producing results and make changes to them. This is known as split testing and is mostly used by successful AdWords users.

Tracking is necessary just as much as testing is. There isn’t just one way to track and the conversion tracking code does a nice job for you. It’s a huge mistake not to do this part. For instance, let’s say that you’re using AdWords to sell your products online; you should have an e-commerce tracking code installed so that you can track all your orders. This will make it so that you always know where you’re at. So you see that Google Adwords can get you the traffic you want, but it can also break your bank account if you don’t take care. The mistakes you just read about are made by all kinds of Adwords users, new and otherwise. They often don’t know it until they’re broke. Now you understand what to stay away from so that you can find success.


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