Catalog printing can often get boring as time goes by. As you create printed catalogs over and over again,
you may think that you are producing just endless lists of meaningless products and prices.
If your catalog printing has come to such a situation, then your readers will start to feel that boredom in your design. To prevent this from ever happening, it is important to always add a few extra features in printed catalogs to make readers more interested in them. You have to make your catalogs appear more than just lists.
They should be part of a lifestyle if you will, where people can find meaning and pleasure in discussing and buying products. So to help you out, below are four great ideas for extra features in your printed catalog.
• Adding some entertainment – One of the best things that you can add on to catalogs is some entertainment. Product puzzles, price match ups, or even a cool comic strip can up the entertainment factor of a catalog tenfold. By adding in some entertainment, people will read your catalogs longer, and in some cases collect and show them to others. Therefore, it is a great way to engage your readers and get your message across to them over and over until you gain some benefits from it.
• Giving helpful with tutorials – Besides pure entertainment, tutorials are also a great thing to print in catalogs. Tutorials about how to use products or the best ways to use them are a great addition to a catalog. These articles can help existing customers with their items, or it can also convince other potential customers to buy the products since they are very easy to use. You will be doing a public service while still doing some decent marketing as well because of this.
• Comparison charts and shopping guides – Another must for extra features are comparison charts and shopping guides. Since people are basically shopping as they browse through your catalogs, it will be quite helpful if you provide actual data on what are the best things to buy, and comparisons about different products. Most readers will appreciate this information and will more or less be able to choose the best products for them.
• Maps and location lists – Finally, a minor addition that you can add on are map and locations list. While a lot of people are now doing shopping transactions via mail or via the Internet, there is still something to be said about the actual retail store.
People still want to go browsing and touching products. To encourage them to do so and check out your products, then it is good to display maps and location lists for your shops in your color catalog. This should convince some people to try to visit the place where they carry the products in your catalog. It is very simple but quite effective and causing actual “people traffic” to your store.
Why not try some of these nice features out in your catalogs? You might be able to increase your catalog’s popularity with it.
