Leah A. Delaney

Guide to Unusual Business Cards

If you want to truly motivate your customers to keep your card and contact you,  consider creating unusual and effective business cards.

It’s not unusual that you receive business cards together with your bills, brochures, or letters. This is actually a great way to send word about a business to prospective customers.

When you receive a business card in your mail, what is your first thought? It’s probably that the business owner have though of you. Well, your target customers think the same. If you take the time to send them your cards, you are telling them that they are valuable to you.

Let’s say you come across an article that you think your customers will be interested in. You can send them the article with your business card stapled with it. This will help keep your name on top of your customers’ mind. This simple gesture might even encourage your customers to make an action, or if they don’t act today, they will surely remember you when the time comes that they need your product or service.

If you want to truly motivate your customers to keep your card and contact you, you might want to consider creating unusual business cards.

The magnetic cards. This type of card can actually be used in two instances: it can serve as your business card and at the same time as a refrigerator magnet. To do this, you can purchase magnet sized cards with self adhesive glue. You can also look for a printing company that offers magnet cards. There are many online printing sites today that you can find on the Internet. All you have to do is do a research.

The photo cards. This is a growing trend today. Photo cards are used by many business owners these days to help put a face to a name. A photo card also personalizes your card and help build recognition. When your card is set next to your competitions cards, yours would surely stand out as your face smiles from the front of your card.

The plastic cards. Aside from being unique, plastic cards are also a great way to keep your cards from getting crumpled easily. These types of cards are also washable, and when combined with useful information they can be exceptionally valuable to your customers. The card can also be a wallet reference which your customers can take out anytime they need to contact you. There are printing companies that offer plastic cards these days. Simply find the one that best fit your budget and printing needs.

The tent cards. This type of card is a creative way to communicate your marketing message. The tent or folded design will keep your card attractive and provide you a lot of space to list down your benefits and the products or services you offer. And because these types of cards can stand on their own, they can be best for desks and trade show displays.

So, what should be included in your business card templates?

Whatever type of card you use, it important that you include all important details about you and your business. Don’t forget to include your web site and email address. Also, tell people your title. It can be “Consultant”, “President”, or any other title. Of course, you name, business name, and contact number to be present as well. If you are able to put all these pertinent details effectively in your unique card design, you can be sure to get good response from your customers.

Article Tags: Unusual Business, Business Card

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