How to Beef Up the Cover of Your Custom Brochures

What do you see and read first when you get hold of a custom brochure? Of course, the cover! Before you even proceed to the text, the first thing that you would usually do is look at the cover. Find if it connects with you.

When you find the cover engaging, you move on to the text. So now, you know that the cover is a very essential part of just about anything. Without a catchy and interesting front, your material might as well go to waste. The success of your custom brochure depends a lot on what your reader sees first.

You will find in this write-up some pointers on how to develop the cover into the perfect face that you want it to be. Read on and find out how these can be helpful to you and your business.

First, if you must use a photo on the cover, make sure that you put your own photo/s — meaning these are not taken from the internet or any other source aside from you. In addition, make sure that these are not just plain photo. These are quality and attention-grabbing photos. Using your own photos will establish the credibility of your company and the earnestness of your message.

Second, try playing with colors. Think of appropriate, catchy hues that will make your custom brochure more impressive and appealing. However, make sure also that the colors you use are reflective of your company’s image and are consistent with your theme and purpose. These colors can emphasize major elements on your cover or beef up the message of your material.

Third, remember to develop a memorable tagline. This statement should be suitable to your target clientele and should be easily understood. Make it brief but bold. Make it simple but engaging. Think of your recipients. Think of what they want to hear. Then create an instant connection with them through your words and images.

Fourth, see to it that the cover is appropriate to the concept of your custom brochure. For instance, if your product is food, use photos of food and other relevant images on the cover. If you are doing a travel brochure, make the cover fun, light and colorful. Do not forget that your cover should instantly convey what your material is all about.

Then, if we talk about the layout, make sure that it is pleasing to the eyes. It should not look muddled and crowded so as not to discourage your reader. Have you noticed how a clean and simple layout draws more attention? So arrange your layout smartly and you are sure to keep your audience reading.

Your goal here is to keep your readers going — they have to read your message from start to finish getting your message across. However, for them to be engaged in the material, your cover should convince them first to stop, read, and pay attention and then act. If you can do magic to your cover, you can win your target readers over.

So there you have it, if you want your custom brochure to be effective, on top of everything, focus on your cover first. The dress should catch attention and make your audience take a second look. That garb should make your readers want to know you more.