How To Reduce Your Pay Per Click Costs
Pay Per Click costs have been enormously driven up due to the heavy competition out there. If you really want to make a profit through your PPC, then you will need to reduce your marketing expenses. But, how?!
If you have found your Pay Per Click marketing a very stressful, costly and useless process, if you think it would be impossible to make a profit through PPC advertising, if you are a bit tired of the game especially when it comes to more competitive markets; then you are not alone. Hopefully, your problem could be solved!
If you really want to save your business and make your marketing efforts more effective to bring you tons of profit, then you should think about reducing your PPC costs. Period!
Instead of selecting expensive products to increase your profit margins, you can simply lower your bids and avoid wasting a lot of money. That way, you would be able to increase your Return Of Investment (ROI) which means more profit. So, here is the question:
How To Reduce Your PPC Costs
In order to solve the problem, you will need to do the following steps. Trust me, it may seem complicated at the beginning, but once you get it, you will be able to lower your pay per click costs. Here you go:
1. Selecting Long-Tail Search Keywords:
There are two reasons behind selecting long tail keywords that may help you succeed in online marketing. First, the competition would not be too high which means lower minimum bids. Secondly, your Conversion Rate would be better because long-tail keywords are more targeted. So, avoid bidding on too broad or general keywords! It would not work.
2. Creating Keyword-Centric Ad Groups:
Creating relevant Ad Groups based on each keyword is the second step of building a successful advertising campaign. It may seem too time-consuming, but you would better create one Ad Group for each and every keyword.
That way, you would have a better control over your advert by using the specific keyword in the body of your ads. The results are amazing. You will get higher Click Through Rates (CTR) and better Quality Score which both will reduce your costs.
3. Writing Attention-Grabbing Headlines:
Believe it or not, an attractive headline would get more attention and entices the visitor to click through and see your offer. So, not only will you get a curious visitor to your landing page, but also will you achieve a higher Click Through Rate (CTR) which means pretty reduced costs. So, spend more time and write highly relevant and attention-grabbing headlines!
4. Using Landing Pages Focused On Each Keyword:
Again, it may look like a demanding job, but if you build your landing pages more relevant to your keywords, you will achieve two benefits. One is getting a higher Quality Score meaning lower costs and the other one is gaining better Conversion Rates meaning more profits for your business.
If people land on pages and see what they are searching for, they would simply take the needed action and convert to a customer. So, the users would be happy finding the thing they were looking for and you would be happy getting a customer and making a sale. But, it is the search engine that would become much happier than both of users and advertisers.
Since the customers will most likely come back again and use the search engine to get relevant results and advertisers will be willing to pay money for buying more sponsored ads, the search engines such as Google AdWords are willing to reward smart advertisers, people who can bring relevant results to customers. This reward can be translated as lower PPC costs for them. So, using a relevant landing page will always pay off.
5. Reducing Your Maximum Bids Manually:
Once you get a good CTR (normally more than 1%) and Great Quality Score after a few days, manually reduce your Maximum Bids for each keyword by 15% daily. That way, your costs will be lowered while you donīt lose your ad position and CTR. After a while, you have considerably reduced your advertising expenses.
Pay Per Click Advertising through search engines could bring you a lot of targeted traffic and if done properly, it could become a very cost-effective marketing method. While there are a lot of people losing a fortune on PPC media, you can be among the smart and winner marketers.
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