So, you have been assigned the task of buying promotional items for your company’s sales events and give-away promotions this year and you are stumped as to how to begin. If you have never done this before, this is not surprising.
So, the first thing you need to do, if you are not the boss, manager, or a supervisor where you work, is to go talk to whoever assigned you to head up the purchasing of promotional items. When you talk with her you have three things to ask: 1) what are her goals or what does she want to have the promotional items. It is going to show that you have a mind for business and that you are a self-starter. All of these characteristics are what employers are looking for in employees. You are killing two birds with one stone. Making sure you are successful in completing the assignment of buying promotional items and letting the boss know you are a good employee.
So, what is a marketing plan, you ask? A marketing plan is writing a simple document (maybe 2 - 4 pages long) that starts with goals, moves to strategies and ends with you thinking about activities, deadlines and responsibilities for reaching implementing the strategies.
Writing a goal or goals means you decide what you want to get from the money you spend on the promotional items. An example is – I want 100 new customers to come into the store and buy something when we give the promotional items away. Another goal might be – I want the company to sell 25% more products in November than it did in October.
With your goals written you can now decide on your strategies. You already have a strategy because your boss told you to buy promotional items. Promotional items are a very effective strategy for getting customers to come to your place of business.
You may want to add a couple of other strategies like taking an and out in the local newspaper or working with the local schools to get them to send home flyers about the sale or promotional event because you are going to give them a percentage of the money taken in..
The final part of the plan is to take each strategy and write down all of the steps that need to get done to be sure the sale or promotional event goes off without a hitch. You want to put deadlines for each step and who is responsible. If you do this level of planning, your promotional item give-away events will run smoothly.
Promotional Pens Are Effective For Direct Marketing
Promotional items like calendars, DVDs, pens, pencils, keyrings or even stress balls help your prospective and current clients to remember your name and hopefully your uniqueness. It is an ideal marketing strategy that works with even small businesses with low marketing budgets. Pocket calendars are another affordable promotional item that you can give out early in the fourth quarter of the current year. However, promotional pens are considered the most effective advertising items.
Use Promotional Pens to Greet Your Business Friends
If you wish to market your brand in the business network circle, do it with promotional products. Products like pens are the best gifts that can be used for this purpose. The use of pens is universal whether it is with a student, an executive, housewife or anyone else. Pens are the most sought after products used to pitch in for new business and promote existing business.
Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
