Leaving the Right Image through Distinctive Business Cards
Here are some effective tips to help you ensure that your business cards make a lasting impression on your prospective customers.
In business, you want to market yourself for success. Marketing, after all, is the key to reaching out to your target customers and generating sales. So, what’s the best way to achieve that? Through a distinctive business card.
Your business card is actually the first contact people have with your business, so naturally it is crucial that that little piece of paper make a big impression for you. Aside from including all your contact information in the card, you must also consider the style and use of your card to make sure you get a good return in your investment. Here are tips to help you ensure that your business cards make a lasting impression on your prospective customers.
• The choice of material. You actually have a lot of choices when it comes to the types of materials you can use for your cards. This can range from standard card stock to PVC plastic or metal. Whatever material you choose, what is important is you choose the best quality you can afford. Keep in mind that cards made from “cheap” materials typically end up in the trash, while carefully crafted cards from hard-wearing materials are likely to be kept. If you want to make sure your card gets kept, consider creating a magnet business card as people can easily attach it in their refrigerator, metal file cabinet, or dry erase board.
• The choice of shape. If you want to get your cards noticed, consider giving them an unusual shape. Doing this will also ensure that people will keep your card for a longer period of time. So, why not toss the traditional rectangle shape for a square, circle or oval shape. You can make your cards look like credit cards or shaped like a car. You can use any shape you want that you think will best exemplify your business. The unusual look of your card will surely be noticed and even encourage people to share it with others.
• The use of logo. Branding is important to business. It is the key component of successful marketing. This means that all the marketing materials that leave your office including your business card should easily identify your business. An easy way to do this is through a logo. Your business logo is actually the quickest way to identify your business, so make sure to include it in your card. Although you can always create your logo your own, it makes a better impression if you have logo professionally designed.
• The color and ink used. There are a lot of colors to choose from. You can basically use any color you want in your card. The right choice color can actually make you cards look creative without weakening your professionalism. To do this, you need to first choose a color that best represents your business. For instance, if you are a massage therapist you can choose a calming hue of blue or lavender. Next, you need to choose a font that match well with the color of the card. Then, have your business card templates printed by a professional business card printing company. While you can always have your cards printed on your own, a professional printer will ensure your cards will look reliable and professional. This in turn will allow you to put your best foot forward every time you hand out your cards.
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ABOUT THE AUTHOR
Leah Delaney is specializing in writing articles on a printing company. Try to visit this page for more tips about business cards and find the best place for free downloadable business card templates for your different design ideas.