Mary Poppins Could Have had her Name and Logo on Her Promotional Umbrella
When you think about the musical movie version of Mary Poppins, it is hard not to remember her flying around using her umbrella as her wings.
Wouldn’t it have been great if she had known about marketing and had her name and logo on her umbrella? Just think about how many people would have learned that she had a nanny business.
Now this may seem a bit silly but it does serve to make a point – promotional umbrellas are a good way to get your name out in front of people’s eyes so they can learn a little about what you do. Although, it is highly unlikely that anyone will be using your promotional umbrella as a means of transportation they will be popping it open from time to time and this is all you need to have it work for you.
One often heard reason, for not using advertising umbrellas, is that they are only a marketing device when it is raining and there are many parts of America that see very little rain each year. But, let this be heard, those nay sayers are not thinking out of the box because promotional umbrellas are just as much an effective marketing tool in the warmer climates of the country as they are in the wetter parts. A promotional umbrella makes a fine and dandy sun shield and shade maker.
Now, knowing that a promotional umbrella will be a valuable giveaway no matter where your business or organization operates, it now becomes necessary to plan how you will distribute your giveaways. Distribution is the key in a marketing plan. It is especially important if you want to increase your customer base through your promotion or to increase sales during your promotion. Setting a goal for what you want to get out of your marketing promotion will help you reach it.
If your goal is to increase new customers by 500 during your campaign, then you will need to purchase at least 500 umbrellas. If your goal though, is to increase sales by $5,000 during the marketing event, then it is a little harder to know how many promotional umbrellas to buy.
When buying the printed umbrellas for your event, you will have a variety of options in quality and price. A good rule of thumb is to land somewhere in the middle of the price range, unless you have an unlimited budget (yeah sure!). If your customers or benefactors are high rollers, you may have to buy the highest quality promotional umbrellas as they are used to the finer things in life.
You also want to be sure that the quality of the promotional umbrellas you buy are the quality you want to represent your company or organization. Promotional items say a lot about a company and you may not want your umbrellas to say you are cheap and don’t really care about quality.
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ABOUT THE AUTHOR
Tina Rinaudo is one of the leading lights in the UK promotional products industry. Tina is a key member of YesGifts, the UK's fastest growing online promotional items resource specialising in promotional pens, mugs, mouse mats, umbrellas, conference items and much more. For more information please visit our corporate gifts blog.