If this is your first entry into the world of promotional items, you might be feeling a bit lost—there is such an enormous variety of items that all the choices you have can make the whole process somewhat confusing.
Here's quick run-down of some of the basic categories of items that are available, as well as some brief explanation of the important points of the ordering process.
Office and Desktop Items
Some of the most popular promotional items such as torches and Mag-Lites, knives, traveling sewing kits, tape measures, road atlases, pedometers and stopwatches, travel mugs, and other useful items. There's plenty of choice here, so you're easily able to select leisure items that will suit your promotion and your business focus.
Ordering your Promotional Items
When you're ordering your promotional items, the first point to notice is how prices are structured. In most cases, the listed prices of items includes the cost of a single color printed design in one position (that means, for example, that if you're choosing polo shirts and you want a design on the breast pocket and on the back of the item, there is a separate charge for each additional print position). Note also that while a few items include the cost of a full color print, in most cases a small charge per item applies if you want additional print colors. Finally, your order also involves a one-time setup fee for each different design you choose.
The second important point is the print area. Each promotional item has a print area of a specific size (measured in millimeters), and depending on the item, may also be placed only in specific areas. For example, most people will choose to have shirt designs placed on the left breast pocket, or on the back of the item.
Finally, note that in most cases, the turn-around time of your order is 15 working days from the time your design choices are approved. In a few cases, this lead time is shortened to around five days, however this depends on the availability of items and generally the most common lead time is 15 working days.
Promotional Pens Are Effective For Direct Marketing
Promotional items like calendars, DVDs, pens, pencils, keyrings or even stress balls help your prospective and current clients to remember your name and hopefully your uniqueness. It is an ideal marketing strategy that works with even small businesses with low marketing budgets. Pocket calendars are another affordable promotional item that you can give out early in the fourth quarter of the current year. However, promotional pens are considered the most effective advertising items.
Use Promotional Pens to Greet Your Business Friends
If you wish to market your brand in the business network circle, do it with promotional products. Products like pens are the best gifts that can be used for this purpose. The use of pens is universal whether it is with a student, an executive, housewife or anyone else. Pens are the most sought after products used to pitch in for new business and promote existing business.
Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
