Postcard Marketing Made Easy

When running a new business, naturally you would want to let everybody know of your great offerings. You can always sign up with a telephone book ad or the yellow pages, but it’s likely that it will take months before people can find you. You can also use your local newspaper or cable channel to introduce your business, but that won’t ensure that you get good results. So what could you possibly do to get great market exposure without spending a lot of money? Well, how about you create

Postcards are actually one of the best ways to introduce a new business easily to a large group of people. You can design them to design and look that you want and you can use them to target a specific group of people or business.

Aside from introducing a new business post cards can also be an inexpensive solution for businesses looking for other methods of advertisement. You can always opt to print your own card so you can save on the cost of ink, paper, and printing. There actually a lot of options you can choose from. You’ll be surprised with the cost effective ways to carry out your post card marketing campaign.

Because the amount of space provided on a post card is very limited, you need to include only the important information you want your target consumers to know. Of course, that would include your complete contact information and the important products or services that you want to introduce to your prospects. If you are unsure of the best way to design your postcard, you have to ask your local printer or the local marketing professionals for help. Here are some important pointers in carrying out an effective post card marketing:

• Your choice of ink can become considerably expensive if you don’t know how to choose the right ink. You choice can actually be influenced by several factors and you can always economize by making small changes in your card. For instance, you can always trim down the graphic content of your card, modify the print settings, or hire your local post card printer.

• The right type of paper to use is also important. Generally, the paper use for  becomes costly because of the variations in weight and finish. You can always choose to use glossy or matte paper and lightweight or thick paper. Your choice actually depends on your use. There are also affordable papers on the Internet. Just browse online to find a supplier that will offer you inexpensive yet high quality paper.

• Your target market can range from your neighborhood to a wider and more targeted audience. The number of customers you want to reach will actually affect the cost of printing your card. The best way to save on post card printing is to start sending cards to the prospects closest to the business and gradually send to others as your business grows.

• There are a lot of printing companies today that specialize in post cards. Most of them offer a low flat rate per card and offer a discount depending on the quantity ordered. A good practice is to ask for multiple quotes from different printers to ensure you are receiving the best price.

• Distributing your cards can become a taxing task if you decide to distribute your cards yourself. It’s good to know the postal rate of your local postal service or better yet, ask if the printing company you’ll hire includes distribution in their package.