We genuinely feel sorry for anyone who believes this. Almost everybody agrees that the ideal form of advertising is word-of-mouth. Don’t you agree? But almost everybody also agrees that it’s impossible to control. That’s nonsense – proliferated by the pay-per-advertise media. They don’t want you to find out that there’s a way to control the best advertising process of all – the one that’s 100% free.
We’re here to tell you that you can. We won’t lie to you and tell you that it’s easy. It’s not. But it is free, and when it works it works in a BIG WAY. That’s why we chose to tell you about this last. You see, before you try to control word-of-mouth, you need to regain control of all of your other marketing efforts. The ability to control this elusive and desired form of advertising is only available to those who have flushed their systems of all of the traditional garbage and started putting their money and their effort into a smart marketing system, like “Gravitational Marketing.” So, it’s not easy, but it’s not impossible. How do you do it? Well, the truth is that it almost happens on its own when you position yourself as an expert, start marketing to people who want to hear from you, solving their problems, building emotional bonds with them, and having fun while doing so. When you put all of the pieces together, you start to glow. And people talk. Once that happens there are some little tricks you can use to encourage people to talk more. You can guide this process into a snowball effect. Now you’re talking. Our ultimate goal is to help businesses unleash this power. We do this by educating and coaching. If you want to tap into the source that lies within your company, start by reading our other ebook "The Six and a Half Secrets of Successful Advertising." By taking the time to read this mini-course, you’ve helped us along on our goal of educating business professionals about the tall tales of traditional marketing and the power of “Gravitational Marketing.” Thank you for that. If we can ever help you spread this information or use it to better yourself of your business, please give us the opportunity.Get the full e-book "Ten Tall Tales Of Traditional Marketing That Cost You Tons" and others at our website: http://www.scend.net/resources.htm
Tall Tale #9 “You can’t mix business with pleasure”
We’ve all heard this one, right? And since marketing your business has always seemed so daunting and confusing, how could it ever be pleasurable anyway? But when you start to apply smart marketing principles to your business, you will start to have fun. You’ll have fun because it will become easy to get customers and you’ll be making money without sweating about how to get business. And when you have fun, so will your customers, and that will cause them to return and to tell their friends about you.
Tall Tale #8 “You need to be on the Internet”
The Internet is all too often mistreated and misunderstood as a “place to be,” or “something to be on.” Many companies treat the Internet like a billboard, but it’s not. People don’t surf by and see your web site. Your web site is a destination – but not the ultimate one (unless you sell your product online).
Tall Tale #7 "People don't like advertising"
Most people believe that people don’t like advertising. People don’t like Crisco either. But when it’s combined with other ingredients and baked into a fluffy pie crust they love the end result. Some pies are so good that people beg for more and are willing to pay to get them. The same is true with smart advertising. Sound too good to be true? Keep reading.
