Most people believe that people don’t like advertising. People don’t like Crisco either. But when it’s combined with other ingredients and baked into a fluffy pie crust they love the end result. Some pies are so good that people beg for more and are willing to pay to get them. The same is true with smart advertising. Sound too good to be true? Keep reading.
You may ask, “How could you possibly turn advertising into something as delicious as a pie?” And what does advertising have to do with pies anyway? One word: information. There’s a secret recipe out there that will teach you how to mix your advertising in with valuable information and bake up a tasty little treat that people will rave about, share with their friends, and sometimes even beg for more.
It’s crazy, isn’t it? Imagine if your customers were asking you to advertise to them? But we know companies and professionals whose customers ask them to advertise to them every day. And when your customers ask you to send them your message an important thing happens – they listen (or read).
If done correctly, your advertisements can be paid attention to by 99% of your target. Imagine that. When that many people pay attention to your ads, many more respond to them than if only a small fraction of them paid attention. Make sense?
The end result for you is that you can stop spending money on advertising that people don’t like, don’t pay attention to, and don’t respond to. When your advertising is requested, liked, and shared you save MAJOR BUCKS and have MAJOR RESULTS.
If you want to start spending less on advertising and seeing bigger results, your mission is to find a way to make people like your advertising. You may have to experiment with different flavors (one hint: people don’t generally like anchovy pie) to find which one suits your customers best. But there is a pie out there for basically everybody. If you’re willing to invest the time in the kitchen, you’ll find more people who are willing to invest their time with your business.
If you’d rather bypass the experimental kitchen phase, our “Gravitational Marketing System” has several recipes that are blue-ribbon winners. Check it out to learn more.
Tomorrow we’re going to hack away at the tall tale that tells you “you need to be on the Internet.” If you’re tired of the tech frenzy pushing your business around, don’t miss this one. It’s guaranteed to be worth the read.
Get the full e-book "Ten Tall Tales Of Traditional Marketing That Cost You Tons" and others at our website:http://www.scend.net/resources.htm
Tall Tale #10 “You can’t control word-of-mouth advertising”
We genuinely feel sorry for anyone who believes this. Almost everybody agrees that the ideal form of advertising is word-of-mouth. Don’t you agree? But almost everybody also agrees that it’s impossible to control. That’s nonsense – proliferated by the pay-per-advertise media. They don’t want you to find out that there’s a way to control the best advertising process of all – the one that’s 100% free.
Tall Tale #9 “You can’t mix business with pleasure”
We’ve all heard this one, right? And since marketing your business has always seemed so daunting and confusing, how could it ever be pleasurable anyway? But when you start to apply smart marketing principles to your business, you will start to have fun. You’ll have fun because it will become easy to get customers and you’ll be making money without sweating about how to get business. And when you have fun, so will your customers, and that will cause them to return and to tell their friends about you.
Tall Tale #8 “You need to be on the Internet”
The Internet is all too often mistreated and misunderstood as a “place to be,” or “something to be on.” Many companies treat the Internet like a billboard, but it’s not. People don’t surf by and see your web site. Your web site is a destination – but not the ultimate one (unless you sell your product online).
